* Canadian grocery stores co-operated on the sully side. Big retailers owned wholesalers and sold to independents. Higher Loblaw’s market share, more power it commanded.…
The purpose of this presentation is to show that I Justin Carrick-Hunter as a Second Assistant Store Manager was never considered a viable part of the Carrs-Safeway store management team located at the Northway Mall and in my opinion was setup to fail.…
In the 1980’s Nordstrom’s experienced a boom. This was due to many factors but one of the most prevalent was their amazing use of customer support. Over almost anyone else Nordstrom’s prides itself on having some of, if not the best, customer support. This is helped by them recruiting managers from the ranks of salespeople thereby encouraging their employees to work harder while maintaining high moral.…
In the Nordstrom way book that I have just concluded I have found a lot of clear new tips, alongside of understanding a business from the ground up. In 1901 the first Wallin & Nordstrom store opened, from 1901 to present in 2017 this company is still thriving. It may not be run by the same people but the fundamentals of the store are the same as the store in 1901. The Nordstrom family had gone through a lot of processes to get where the company is to this day. Through the entirety of this book all of the success can be based off of hard work and creating the gold standard of customer service. The Nordstrom Way focuses solely on doing whatever may be needed to satisfy the customer. Using your own initiative, provide your customers with the exceptional…
This case study about J. C. Penney Co. is about how a company is endeavoring to increment profitability by attracting the best assets in business and customers. Lowering prices, marking down prices, and offering standardized products rather than unique and “designer” (Case Study, pg. 2) product are what this company's strategy is all about.…
The subject matter of this paper is two organizations, one being Wal-Mart and the second being Target, both being in the retail industry. I chose these organizations as they focus greatly on customer service and product demand. These organizations have very similar environments and issues but address them in different ways to achieve their success and to differentiate the company in the industry. The following will address and analyze the two organizations in different ways their company operates:…
The main intention of this program is to generate repeat purchases from customers. In addition, it allows the company to obtain information from clients with the purpose of using that information to send the customers promotions or coupons to generate more repeat purchases. Moreover, the program seeks to develop a need or want over time for its products and services after the consumer benefits from using the initial discounts and offers. So, the company tries to create a purchase behavior from the consumer by increasing purchasing the chances of repeat purchases from customers. As a result, the company expects for consumers to increase their purchasing behaviors toward the company without having to provide any reward, coupons, or promotional…
On the other hand, Nordstrom has identified many effective strategies from other retailers in order to improve and prosper without failing along the way. They have identified what the customer wants and/or needs in an uncertain economy. Also, their inventory management process has become a long-term investment which other retailers like Macy’s or Saks have not been able to…
The retail industry is rapidly changing due to technology advancements and consumer demand. Consumers have shifted to ecommerce spending rather than with brick and mortar stores. Nordstrom, a leader in the retail industry, is facing growth issues in retaining consumers under this transition. Despite this major shift in ecommerce spending, Nordstrom has been able to tap into the market by offering a seamless online shopping experience, similar to the experience customers receive in store. Bloomingdales and Macy’s, Nordstrom competitors, are also facing these issues but are less successful in adaptation. The overall trend will force expansion in their online presence, to mitigate the risk of market share loss. Amazon,…
Employees are aware of their prime objectives. They have freedom to think beyond limit and come up with new innovative ideas. The founders define Nordstrom as a great company to work for that empowers all associates. They understand the goal to provide outstanding customer service and take responsibility for their jobs (Nordstrom, 2011).…
Nordstrom set up his business approach to bring customers exceptional selection, quality and value. This mission hasn’t changed after over 100 years of operations. In this highly competitive business environment, Nordstrom believes that the keys to competing in its industry are customer services and creating a great customer experience in store and online, which includes compelling price and value, fashion newness, quality of products, selection, convenience, technology, product fulfillment, service and stores in top locations.…
Nordstrom’s ample understanding of consumer behavior has helped the company grow immensely over time. A main reason is Nordstrom’s philosophy. Nordstrom focuses on empowering the managers and sales force to make decisions that favor the customer, not the company. By focusing on the customer, they were able to retrieve information necessary to expand the business. For example, Nordstrom’s realization of a market for women’s clothing pushed them to expand beyond their small shoe store. They were able to be successful with this due to their marketing research on women and their understanding…
What makes Nordstrom unique? The obvious is what’s inside the store – the residential feeling, layout, design, lighting, the piano, large fitting rooms, and the merchandise, starting with those shoes. But it also is its culture of motivated, empowered employees each with an entrepreneurial spirit. Nordstrom encourages, demands, and expects individual initiative from staff on the frontlines. The best Nordstrom sales associates will do virtually everything they can to make sure a shopper leaves the store a satisfied customer. The foundation of the philosophy comes from the Nordstrom family. The founding family of the company frequently uses a word rarely heard in business – humble. They believe – You need to be humble to do service.…
To begin with, Nordstrom employees treat customers like royalty. Customers are even at the top of Nordstrom’s so-called organization chart. All lower levels work towards supporting the salespeople, who in turn work to serve the customers. Salespeople are given personalized business cards to help them build relationships with customers. They are not tied to their respective departments but to the customers, this turns their salesperson a “personal shopper” of the customers. This opportunity to sell departments enables salespeople to maximize sales and commissions while providing superior customer service. Despite all the efforts in making sure customer satisfaction is met, it starts from the employees. Nordstrom employees are treated almost like the extended family. They are treated like businesspeople and empowered to make independent decisions. Overall, Nordstrom delivers good quality product with good service.…
A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image, Merchandize, Shopping environment, Service, Check-out process and Store policy. Wal-Mart thrived for offering quality merchandise at the lowest price and with best customer service possible. Wal-Mart also had a reputed image as a foreign supermarket chain in China. Due to all these favorable factors customers patronized Wal-Mart China stores.…