Estée Lauder Companies, Inc. — 2008
Sharynn Tomlin Angelo State University EL www.ELCompanies.com Based in New York City, Estée Lauder is a manufacturer and marketer of four cosmetic product lines: 1) skin care, 2) makeup, 3) fragrances, and 4) hair care products. These products are sold in over 130 countries and territories under brand names that include Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi B r own, La Mer, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan + Fields, American Beauty, Flirt!, Good Skin and Grassroots. Estée Lauder also has global licenses for fragrances and cosmetics sold under brand names that include Tommy Hilfiger, Donna Karan, Michael Kors, Donald Trump, Sean John, Missoni, and Daisy Fuentes. Estée Lauder announced in June 2007 that it might acquire skin care company Murad Inc., based in El Segundo, California. Murad sells skin care products and dietary supplements on the Internet and via infomercials, and also in spas and stores such as Sephora and Bath and Body Works. Estée Lauder’s final 2007 sales increased 7 percent to $7.037 billion. E s tée Lauder sells its products mainly through upscale department stores, specialty retailers, upscale perfumeries and pharmacies, and prestige salons and spas. In addition, its products are sold in freestanding company-owned stores and spas as well as its own and other authorized retailers’ Web sites. You can also find Estée Lauder products for sale at stores on cruise ships, on television direct marketing channels, and at in-flight and duty-free shops. Estée Lauder’s range of skincare products for women and men include moisturizers, creams, lotions, cleansers, sunscreens, and self-tanning products, a number of which are developed for use on particular areas of the body, such as the face, the hands, or around the eyes. Skincare products account for about 37 percent of net sales as compared to makeup products that account for about 39 percent of sales. The