Nudge Case Study

Would the introduction of nudge impact negatively on individual autonomy? As a relatively new policy concept there have been numerous issues raised around nudge, in this essay the author will focus on one particular area of concern namely autonomy. The process of nudge is often seen to be linked with a reduction of autonomy and throughout this essay the author aims to examine and dispel this fear. To understand the root of this fear the author will begin by defining autonomy and highlighting its importance in decision making. The author will then look to define nudge and the necessary factors differentiating nudge from manipulation and coercion. An exploration of the possible relationships between nudge and autonomy will be undertaken by
“The important question is how nudges relate to the personal autonomy of the nudgee” (Mills 2013, p. 30). Felsen et al. suggest that this is a key ethical issue as intentionally attempting to influence individuals choices, even as in the case of nudge when it is for their own benefit, has the potential to infringe upon autonomy (2013, p.202). There is a common desire among people to protect their autonomous decision making, and research done by Felsen et al. supports this
One of the key arguments against the introduction of this policy is that it would impact negatively on our autonomy, however the author has attempted to dispel this fear. The author provided a working definition of both autonomy and nudge to ensure that there was no ambiguity around the topics being discussed. The author then demonstrated the possible areas in which autonomy would be reduced by nudging. By highlighting the external circumstances and internal biases which impact and reduce our autonomy when making authentic decisions, the author demonstrated that nudge is no worse than any pre-existing human conditions. In fact as it attempts to counterbalance these blunders in judgement and enhance authentic decision making, nudge might be understood as increasing our autonomy. The author also discussed the importance of maintaining the choice set within the process of nudge and the way in which it attempts to rationally persuade individuals. Rational persuasion can not be seen as a loss of autonomy and as such neither can nudge. In conclusion, the author has attempted in this essay to counter arguments that the introduction of nudge policies within society would negatively impact the autonomy of its