This outline will highlight the key areas researched in our typical Market Studies and can be used as an outline for the information to be presented in our reports. At times, our reports may deviate from this outline and will be customized to include more topic areas or eliminate some, depending upon their relevance to the report. In a Phase l Community Overview Market Study Report, these areas are thoroughly researched. However, the presentation of information is in an abbreviated format. Highlights and general overviews of this information are presented. Conclusions are presented as preliminary recommendations. Projected performance is often presented based upon current levels of operation in the market. Preliminary demand and supply growth is considered where appropriate. This style of market study report is intended for internal investing and development purposes. The intent of this style of report is to determine whether the market shows initial signs of being conducive to hotel development or operation. In a Phase ll Comprehensive Market Study, the following areas are presented with detailed supportive research data. The conclusions are more specific. Also, the projected performance is developed in a multi-year format. More specific analysis of demand and supply growth is factored into the performance projections. This report should be acceptable for both internal and external investing and financing purposes.
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Introduction/Objective
This section will detail the specific details of the project to be addressed by this market study. Also, the anticipated components of the conclusions and recommendations presented in this report will be described.
General Market Description
The market will be described in an overview format. This will set the stage for more in-depth analysis of the market. Descriptions of the market will include residential, industrial, commercial, office,