Preview

International Business Environment, Italy

Powerful Essays
Open Document
Open Document
5036 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
International Business Environment, Italy
BUSINESS SCHOOL

International Business Environment

Assignment 1

Student ID:

November 2012
CONTENTS

Executive Summary 3

Introduction 4

Analysis of industry (sector) 5

Analysis of country (economy) 13

Recommendations 20

List of references 21

Executive Summary

This work is a presentation of a short review of the current general economic situation in Europe, which includes a description of current trends, a description of the crisis in the economically strong countries in Europe. Most detailed information is presented on the state of the hotel industry in Europe and Italy in particular. This material is based on a demand of AZIMUT Hotels - the biggest Russian Hotel chain by the number of rooms, and its possibility of entering in Italian hotel industry. Current major markets are Russia, Germany and Austria. As it is shown in the data it allows to make a conclusion about the possibility to be presented in Italy key market - Milan, on the current stability of this segment and a good potential for the company AZIMUT Hotels, from the point of view of further expansion on the European market.

Introduction

This is consultancy report produced to a company AZIMUT Hotels which intends to continue expansion into the European market. The decision makers in the company consider the possibility of entering into Italian market. This is report examine the business environment for making right decision. AZIMUT Hotels is the Russian chain measured by the number of beds, market leader in Russia. Today, 22 hotels with over 5,500 beds belong to the international AZIMUT Hotels family. Founded in 2004, the international hotel chain AZIMUT Hotels entered the European marketplace in 2008. There are 10 hotels in the portfolio of AZIMUT Hotels Management Europe today. The business class hotels are

You May Also Find These Documents Helpful

  • Good Essays

    a) One of the trends that are occurring in the hotel industry is the increase in construction in certain pipelines and areas. The Spanish influenced countries of Latin America and South America are seeing the largest increase. The increased interest in the Hispanic culture by society is driving many consumers to want to escape to the sandy beaches and the tropical oasis. The other trend is the decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the political unrest in these countries that is covered by the media. While many still want to go on vacations to their holy lands for religious purposes or visit many ancient areas of art and documented history not many consumers are wanted to travel with young children to these areas due to the unrest and military presence and rather are looking for rest and relaxation rather than additional intellect and experience.…

    • 1254 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Unit 36 P5

    • 3055 Words
    • 13 Pages

    * The aim of my business is to grow my hotel into Europe. I want to provide the satisfaction of the guests in terms of facilities and services, food and beverages, and related products, at a fair price. I want to provide a positive hotel experience to all our guests.…

    • 3055 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    QBUS

    • 1525 Words
    • 9 Pages

    A major hotel chain with hotels in a large number of major cities throughout the world is…

    • 1525 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Abstract. This paper identifies some of the current and future trends affecting the tourism and hospitality industry, including globalisation, guests’ safety and security, the importance of offering outstanding services, the new technologies that enhance competitiveness, the population ageing that impacts directly on tourist demand and the correlation between price and value. Reference is also made to the trends in the development of tourism lodgings. Furthermore, the paper attempts to analyse the Greek tourism performance indicators for the last 10 years and suggest ways out of the recession for the tourism entrepreneurs. The suggestions to the hoteliers include careful analysis of the current and future trends and application of the proper adaptations, investing in exceptional services and sustainability of their lodging, as well as utilizing the new technologies and the social networks. Moreover, the hotel owners should consider the retirees as their potential guests and, finally, they must seek ways to retain effective, diverse and competent staff. Key words: employment, Greece, services, tourism and hospitality, trends.…

    • 6564 Words
    • 27 Pages
    Good Essays
  • Best Essays

    Economic Recession

    • 1826 Words
    • 8 Pages

    Iss 5 (2008): 25­32. Web. 18 Nov. 2012. Global Trends in Luxury Travel – A White Paper. Strategic Vision. International Luxury Travel Market, 2011. Web. 1 Nov. 2012. . Kosová, Renáta, and Cathy A. Enz. "The Terrorist Attacks of 9/11 and the Financial Crisis of 2008 : The Impact of External Shocks on U.S. Hotel Performance."Cornell Hospitality Quarterly Vol. 53.No. 4 (2012). Web. 15 Nov. 2012. . Lewis, Mark. "The AIG Effect." Forbes. Forbes Magazine, 16 Feb. 2010. Web. 14 Nov. 2012. . Lomanno, Mark. "Luxury Segment Takes Harder Hit than Expected." Hotel & Motel Management Vol 223.15 (2008): 18. Ebscohost. Web. 18 Nov. 2012. Pangaea Network. Luxury Market Trends 2nd Edition: Global Market Research January 2012. AIGO, Jan. 2012. Web. 1 Nov. 2012. . Ricca, Stephanie. "Demand Fuels Recovery." Hotel & Motel Management Vol 225.No 2 (2010) Ebscohost. Web. 18 Nov. 2012. Sharkey, Joe. "Luxury Hotels Are Feeling Economy’s Pinch." The New York Times. The New York Times, 26 Jan. 2009. Web. 1 Nov. 2012. . "Tourism and Hotels Industry." 2012 Qfinance. Web. 15 Nov. 2012. . White, Martha C. "More Hotels Facing an Uncertain Future." More Hotels Facing an Uncertain Future. New York Times, 13 Apr. 2009. Web. 19 Nov. 2012. .…

    • 1826 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    The organization has decided to use an ethnocentric approach and send some of their existing UK-based managers to France to lead the changeover of the new hotels and then manage them after they re-open. If this new overseas venture is successful, Brunt may decide to acquire other small hotel groups in other European countries. The organization would like to own 150 hotels in the next five years. Their 10-year plan is to own 300 hotels across Europe. This is an ambitious target, so it is important that the organization finds an effective formula to operate successfully in…

    • 1489 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The cost and quality of hotels are usually indicative of the range and type of the available service. Due to the enormous increase in tourism worldwide during the 20th century, standards, especially those of smaller establishments, have improved considerably. Hotels are independently assessed in traditional systems and these rely heavily on the facilities provided.…

    • 1035 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Argumentive Essay

    • 1321 Words
    • 6 Pages

    Since the advance of transportation let people can travel more regularly and easily, it also affects to the development of hospitality and tourism industry. In the recent decades, the hospitality and tourism industry are playing the vital role in the social life, especially is hotel and resort industry. However, there are some challenges that hotel and resort have to face. Normally, the hotel owners and management companies are not separated and agreements are made between hotel owners and hotel operator. Nonetheless, the full risk of economic remains with the owners under a management agreement, while the management companies is responsible for the hotel operation. This problem led to the conflict of management companies and hotel owners when the standard measurement tool (balanced scorecard) showed that the hotel and resort industry has become under line. This essay will discuss about the inherent argument between hotel owners and hotel management companies under hotel management agreement.…

    • 1321 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    La Fuerza is project which aims to investigate the implication of an innovative new product in the hotel industry.…

    • 9568 Words
    • 39 Pages
    Good Essays
  • Best Essays

    How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No doubt that the combination of two is the best strategy for IHI, as it could develop advantages to maximum and eliminate disadvantages to minimum.…

    • 3698 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Armani Hotel Dubai

    • 7491 Words
    • 30 Pages

    The Armani Group has found itself at crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani group is the only branded luxury hotel they can take advantage of the “first movers advantage”. The Armani Group has opened up a new branch named: “the Armani Hotels & Resorts”. The decision that they are facing is where to expand into next within the North America. Since the target market is high-income travellers the alternatives were listed by the number of annual visitors to major North American Cities. Top three alternatives were New York, Los Angeles and Las Vegas. After vigorous research of annual visitors and their expenditures, hotel occupancy and average household income of visitors the obvious choice was Las Vegas. The implementation of this choice should take about two years during which there will be a physical hotel built within the Las Vegas strip (Downtown). Price will be held strategically high and the intense promotion will…

    • 7491 Words
    • 30 Pages
    Powerful Essays
  • Satisfactory Essays

    Accor

    • 308 Words
    • 2 Pages

    This part will intent to comprehensive evaluation of the current internal and external strategic position of the Accor. The Accor have three strong strategic drivers to become the Europe's leading hotel operator. The three of strong strategic which are offering unique experiences, distribution and development . The Accor's brands cover every segment of the hospitality market which from budget to luxury with a portfolio of attractive, contemporary and flexible brands that clearly positioned in distinct . A wide variety of project have been undertaken to…

    • 308 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Hotels industry: The Moscow’s Mayor has decided that he wanted to turn the government building into more hotels. The government which is situated in the middle of the city is to be considering into turning it into a hotel as they believe that this will breathe new life to Moscow. By adding more hotels they hope to succeed in investing in the top-end and mid-end hotel and hostels. In Moscow there are already 40,375 hotel rooms with 27% being international hotel chain; however they still want to increase their number of international hotel further. Over the pass years their number of international hotels has increase as there was 11% increase in 2010 and 10% in addition in 2011. The number of occupancy have increase by 3.5% as there was 62.3% rate in 2010 but in 2011 they have the total of 64.5% occupancy rate and their daily rate have also increase by 9.4%. The hotel industry is developing to attract more tourists by adding additional services such as shuttles service to airport, complimentary WIFI, Complimentary mini bar and various special offers etc.…

    • 774 Words
    • 4 Pages
    Good Essays
  • Best Essays

    A hotel organisation if consider developed their international portfolio, to develop in a new market should be one of the methods to increase the competence in the whole worldwide. This report aims to briefing look the InterContinental Hotels Group how to entry into a new hospitality market which the country is Russia. The report will use the eclectic theory which includes three parts they are ownership advantages, location advantages and Internalisation advantages.…

    • 2859 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Brrunt Hotel Case Study

    • 886 Words
    • 4 Pages

    The Brunt Hotels, that owns 60 hotels in UK, decide to acquire a small chain of hotels in France. This approach and expansion requires some steps to be taken very carefully in order this strategy to be successful. The key priorities of this approach are related to the strategy plan with the objectives defined, the steps that will be followed to implement this plan, the risk management analysis, the marketing plan that will be followed in the new country, the staff that will work in the new hotels, the business culture in the new country (France). Most of these key priorities should be analyzed and examined by the independent management consultants and the right decisions should be taken to implement the whole plan and face any issues that…

    • 886 Words
    • 4 Pages
    Good Essays

Related Topics