The structure of the report consist of the introduction, main body, conclusion, references and appendices. The purpose of the of the report is evaluating of the current internal & external strategic position of the organization and recommended an option for change from the current position, and the likely barriers to implementation. This report intents to comprehensive discuss an organization which is Accor group.
Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor group is the world's number -one and Europe's leading hotel operator. It has over three thousands hotels in more than ninety countries. The Accor group encompassing a lot of the brand which are sofitel, pullman, Mgallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, Ibis, Ibis Styles, Adagio Access, Ibbis budget and hotelF1. The Accor group provides a comprehensive range of option across the luxury to economy spectrum.
Accor group is governed by a board of directors, which determines the company's strategic vision, oversees its implementation and efficient running of the business as well as makes decision on all matters concerning the company. The board of directors has been supported by the preparatory work performed by the following three board committees which are audit & risks committee, commitments committee and compensation, Appointments and corporate governance committee.
Main body
This part will intent to comprehensive evaluation of the current internal and external strategic position of the Accor. The Accor have three strong strategic drivers to become the Europe's leading hotel operator. The three of strong strategic which are offering unique experiences, distribution and development . The Accor's brands cover every segment of the hospitality market which from budget to luxury with a portfolio of attractive, contemporary and flexible brands that clearly positioned in distinct . A wide variety of project have been undertaken to