Globalization and Localization
Analyze issues of globalization and localization
Abstract:
How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No doubt that the combination of two is the best strategy for IHI, as it could develop advantages to maximum and eliminate disadvantages to minimum.
Key words: globalization, localization, international hotel industry (IHI).
INTRODUCTION
This paper aims to analyze an overview of globalization and localization, which come into play important roles in prospects and fate of international hospitality industry. With high-speed economic development and increasing entrepreneurs’ ambitions, hotel global expansion has become an essential strategy for hotel managers to achieve successful business operation and gain maximum profit. However, hotel corporations can stay competitive by “thinking globally, acting locally” (Hall and Mitchell, 2002). In other words, hotels should take charge of global trends and local concepts at the same time. Hotel firms have been paying more attentions to localization since tourism trend makes the world look the same. Therefore, hotel distinction becomes an important factor to attract consumers by leaving deep impressions. The first part takes a look at influences of globalization in hotel development, such as significances, challenging factors, along with strategic occasions. Although IHI has witnessed a lot
Abstract:
How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No doubt that the combination of two is the best strategy for IHI, as it could develop advantages to maximum and eliminate disadvantages to minimum.
Key words: globalization, localization, international hotel industry (IHI).
INTRODUCTION
This paper aims to analyze an overview of globalization and localization, which come into play important roles in prospects and fate of international hospitality industry. With high-speed economic development and increasing entrepreneurs’ ambitions, hotel global expansion has become an essential strategy for hotel managers to achieve successful business operation and gain maximum profit. However, hotel corporations can stay competitive by “thinking globally, acting locally” (Hall and Mitchell, 2002). In other words, hotels should take charge of global trends and local concepts at the same time. Hotel firms have been paying more attentions to localization since tourism trend makes the world look the same. Therefore, hotel distinction becomes an important factor to attract consumers by leaving deep impressions. The first part takes a look at influences of globalization in hotel development, such as significances, challenging factors, along with strategic occasions. Although IHI has witnessed a lot