Semester 2, 2014
Group project
20% of final grade
General description
The group project is Compulsory. This means you must undertake the assessment otherwise you will receive zero marks (0) for this assessment. Note that this is a group assessment and you must work in a group of 3-4 students.
The group project is worth 20 marks (from the total mark of 100 marks for the unit).
The deadline for submitting the assignment is 5pm, 31 October 2014. Assignments submitted later than the deadline will not be accepted and all group members will receive 0 marks. Your submission should take the form of a concise professional report and apply the following page set up and formatting:
Font: 12pt Times New Roman.
Margins: 2.5cm in all sides.
Line spacing: 1.5 lines.
Length: maximum 12 pages including any tables, graphs, appendices and references.
Failure to follow any of the above formatting instructions will result in an immediate penalty of 2 marks (out of 20).
There are two parts to the assignment:
Part A: Statistical analysis case study
Part B: Group organisation and contribution
The two parts are described in detail below.
1
Part A: Statistical analysis (20 marks)
Business case information
A major hotel chain with hotels in a large number of major cities throughout the world is hoping to expand and wants to build a number of new hotels. Choosing the correct location is very important and for this purpose they have collected data on 80 randomly chosen hotels from their chain. The management are hoping to identify the key drivers of hotel profitability and to use these to help choose their next hotel location out of a few options currently available. For this purpose they require you to build a regression explaining hotel occupancy rates and have identified and collected the following variables for each of the 80 sampled hotels with the data based on