Preview

Oil of Olay Case Study

Good Essays
Open Document
Open Document
755 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Oil of Olay Case Study
DEFINE THE PROBLEM
The case “ Strategy is Choice ” is about the problems faced by Oil of Olay in late 1990’s , a skin care cream by P & G. This is a problem case which a perfect solution. The main problems appeared in this case are: * Oil of Olay was considered as old fashioned and no longer relevant. * Sales were decreased to a large extent. * Customer base were diminishing every year. * Market share was decreased.

LIST ANY OUTSIDE CONCEPTS THAT CAN BE APPLIED
The main concept which can be applied from outside to this case is “ Marketing Myopia ”. This is because the P & G was not considered the other skin care brands as the competitors until 1990. After 1990 they realised that their product was losing its market share. Until 1990 they were not tried to make any improvements or innovation in their product. They were not able to see the upcoming competition in skin care market until their market got weakened and weakened year by year.

LIST THE RELEVANT QUALITATIVE DATA
The qualitative data given in this case are * The Oil of Olay was seen old fashioned and no longer relevant. * Women were attracted to other brands with more to offer than Oil of Olay. * The price at which Oil of Olay sold in the market wasn’t competitive with alternatives.

LIST THE QUANTITATIVE DATA
The quantitative data obtained from this case are * The price of Oil of Olay’s core product was $3.99, wasn’t competitive against the alternatives. * The Oil of Olay’s sales were decreased below $800 million per year. This is a very low sales rate for a market leader in the $50 million skin-care market.

DESCRIBE RESULT OF YOUR ANALYSIS
By reading this case, I have understood that the P & G didn’t made an attempt to study the vast scope of skin – care market, because of the absence of competition . when they realise the depth of this market, they lose their market share to a large extent. There are many reasons behind this such

You May Also Find These Documents Helpful

  • Powerful Essays

    The behavior described in the Headline on p. 131 is one in which numerous firms have entered the marketplace and driven the price of the product down. The graph below…

    • 961 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    A firm in perfect competition has no control over the market place. Sometimes that price may be so low that a firm loses money no matter how much it produces. Such a firm can either continue to produce at a loss or temporarily shut down.…

    • 985 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    | Product drastically decreased sales force by over 50%. Despite huge population people could not afford such a large sale force expenses. Promotional budget dropped by over 50 million CNY as well.…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    After being on the road for a few months John Steinbeck and his dog Charlie saw much of the U.S. He also gave many opinions and his thoughts on many occasions, such as: mobile homes and how he adored them, Canucks and how they made great soup, and finally the Lonesome Harry episode who was a man cheating on his wife.…

    • 370 Words
    • 1 Page
    Good Essays
  • Good Essays

    Ducati

    • 1787 Words
    • 8 Pages

    * Rivalry: rivalry among industry and the sports segment came from United States and Japanese motorcycle makers. There are intense competitions among brands for entire industry as well the sport segment. A major competitor for cruiser is Harley-Davidson, and Honda and other Japanese motorcycle producers constitute major competitors for the sport segment.…

    • 1787 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    company is competing with others in the market, it cannot afford to increase it’s prices without…

    • 2841 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    the availability of substitute products that are competitively priced and the threat of potential entries into the marketplace.…

    • 1180 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Krispy Natural

    • 854 Words
    • 4 Pages

    b. People in the industry felt that the taste preference was not better than current brands and that the claims were inflated…

    • 854 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Social Class

    • 1008 Words
    • 5 Pages

    5. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and over 50s?…

    • 1008 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    clean edge razor

    • 743 Words
    • 3 Pages

    1. Problem Statement: Paramount Health and Beauty Company having difficulty to choose position their new product (Clean Edge) in the market.…

    • 743 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    * Heavy competition from cheaper imports (p.4) made it difficult to maintain mid- to upper price points…

    • 541 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Diagnosis: Red Zone line is the higher-end product offering of the Old Spice brand featuring the Glacial Falls scent. From Exhibit 6, we see that consumers of this product enjoy the benefit of the enduring power of the scent keeping away the odors, thus having the need to use the deodorant once per day. Additionally, Old Spice products are easy use as well as offer a scent that is deemed clean and fresh by its loyal customers. However, Old Spice does not clearly distinguish how their product can be a catalyst to energize, empower or give confidence to its users. The case also highlights that Old Spice had not advertised the Glacial Falls scent specifically. Additionally, P&G's media campaigns seem to have painted the brand as "old" and the customers of both segments associate the brand with the elderly.…

    • 651 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Slanket

    • 1190 Words
    • 6 Pages

    the market. Being a completely new product meant there was few direct competition and, consequently, consumers were not very…

    • 1190 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Ust Debt

    • 556 Words
    • 3 Pages

    * Increased competition from both premium and price-value producers - USTs strategy is to launch similar products to fight competition may not always work as has been seen in the price-value segment…

    • 556 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot-Singtel

    • 304 Words
    • 2 Pages

    To analyse the issues that are facing Singapore Telecom (SingTel), I’m using the Internal Analysis. Internal analysis is the systematic evaluation of the key internal features of an organization . This is the area where organization will find it difficult to do well in. It focuses on the strengths and weaknesses that give the organization certain advantages and disadvantages in providing the needs of its target markets.…

    • 304 Words
    • 2 Pages
    Satisfactory Essays