Strengths is usually related to its competitors as the organization’s core competencies as it give the organization, in this case, Singapore Telecom an advantage over its competitors in offering a total service provider of the telecoms business .
Weaknesses on the other hand refer to the restrictions that SingTel faces when developing or implementing their strategy. This should be assessed from a customers viewpoint as customers often identifies frailty that SingTel cannot see.
These are the issues that are facing SingTel.
1998 – 1999 Asia regional economic crisis
• Economic growth slowed down.
• Downward pricing.
• High employees turnover rates.
Faced increasing competition locally and abroad
• Entry of M1 in 1997 and StarHub (in fixed-line telecoms sector) in 1999.
• Corporate customers high expectation.
Threatened by the deregulation, privatization and technological advancement
• Falling profit margin.
• Internet telephony/Virtual Private Networks.
• Wireless communication with mobile phones.
• Competition from foreign callback service.
Sophisticated and demanding customers
• Expects a consistently high quality of service and supported the liberalization of telecoms markets and global unification of technological and regulatory standards .
• SingTel is the bigger culprit in trying to confuse consumers in charging different rates.
Foreign investments
• China and India telecommunications infrastructure undeveloped.
• Service availability and quality lagged.
• England and Western Europe investment were not profitable.
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