Olympic Core Values

Despite people's expectation of the Olympics to be inspirational and positively influential, the Olympics does not promote core values because of unethical activities both inside and outside games and economical conspiracy of related parties.

First, main causes that damage the Olympics' core purpose of giving people hope and inspiration are unethical activities. Increasing numbers and strictness of drug testing simply explain how there are many athletes who are attempting to win by cheating and trying to escape from the testing. In 1988, on the night of 24 September, one of the world’s best sprinter, Ben Johnson, achieved in recording 9.79 seconds in the men’s 100m final race winning the gold. It was three days later when He lost everything
Behind the Olympics, host countries are secretly utilizing their opportunity to only expand their profits. The Olympics are not only hosted to clean up the city, but also to reconstitute by eliminating the poor and the undesirable; to create a city by and for the rich (Kumar, 2012). According to Kumar, PhD candidate of Economic Geography at Oxford University, “the 2008 Beijing Olympics saw the forced displacement of 1.5 million residents. The 2010 Vancouver Games targeted the homeless, indigenous, and women with eviction notices, criminalizing begging and sleeping outdoors, and introducing a law banning placards, banners or posters that do not 'celebrate' the Olympics.” This indicates that the current situation of the Olympics, rather than promoting core values, only broaden inequality between the rich and the poor. Even accumulated hatreds against the Olympics are hidden behind hearts of those who are badly affected by the Olympics. Hosting the Olympics initially appears to be an ideological opportunity to bring in more tourists into a city and promotes sports as well to energize the city. At this time, it is safe enough to say the Olympics clearly make a shadow. A further reason why The Olympics does not promote core values is sponsor companies involved in organizing the Olympics. There are many sponsors such as Coca-Cola, McDonalds and Cadbury, which have been heavily criticized for their high-sugar, high-caloric products that do not represent healthy and smart world of professional athletics (Smedley, 2012). The cost needed for holding such a big scaled event like the Olympics can never be overestimated. Even so, is it what the Olympics want that kids in front of live broadcasting of the games go get some Coke to drink during the games? Is it how the Olympics promote core values by