Omega Paw Case Study Solution
Case Analysis
Executive Summary:
As the population of cats in North America increases, so does the ownership of them as pets. Omega Paw’s novel and unique litter box, self-cleaning with a closed top, has tapped into the market with customer satisfaction and positive reviews. The company looks forward to reflect this positivity with an increase in sales and profit levels. Introducing the product in grocery stores would result in weekly sales of $126,000, highest among other alternatives. With direct and indirect competition along with the production constraints, Ebert (president) is motivated to break through these barriers and prolong the growth phase of this product with increased sales and profits.
Problem Statement:
After a successful first year of business in selling “Self-Cleaning Litter Box”, Omega Paw is forced to strategically plan on how it will grow its business that has the potential to expand and achieve its objectives. With various direct and indirect competitive forces in action, the company has to plan and implement creative marketing and distribution techniques to increase efficiency and productivity, thereby increasing sales.
Objectives, background and environment assessment:
With an increasing cat population in North America, Omega Paw aims to achieve sales of $1.7 million by the end of 1996 fiscal year. The company looks forward to nearly double its sales over the next two years reaching at $3 million by 1997 and $5.7 million by 1998.
The company initially started out with shipping the litter boxes directly to the customers. Due to production delays and faults, Omega suffered a dent to its reputation and decided to add a distributor channel to overcome the issue. As the company introduced their product in the United States, it utilized the skills and industry contacts of manufacturer representatives in order to reach out to the distributors. The company looks forward to meet its target sales level but the current distribution strategy
Executive Summary:
As the population of cats in North America increases, so does the ownership of them as pets. Omega Paw’s novel and unique litter box, self-cleaning with a closed top, has tapped into the market with customer satisfaction and positive reviews. The company looks forward to reflect this positivity with an increase in sales and profit levels. Introducing the product in grocery stores would result in weekly sales of $126,000, highest among other alternatives. With direct and indirect competition along with the production constraints, Ebert (president) is motivated to break through these barriers and prolong the growth phase of this product with increased sales and profits.
Problem Statement:
After a successful first year of business in selling “Self-Cleaning Litter Box”, Omega Paw is forced to strategically plan on how it will grow its business that has the potential to expand and achieve its objectives. With various direct and indirect competitive forces in action, the company has to plan and implement creative marketing and distribution techniques to increase efficiency and productivity, thereby increasing sales.
Objectives, background and environment assessment:
With an increasing cat population in North America, Omega Paw aims to achieve sales of $1.7 million by the end of 1996 fiscal year. The company looks forward to nearly double its sales over the next two years reaching at $3 million by 1997 and $5.7 million by 1998.
The company initially started out with shipping the litter boxes directly to the customers. Due to production delays and faults, Omega suffered a dent to its reputation and decided to add a distributor channel to overcome the issue. As the company introduced their product in the United States, it utilized the skills and industry contacts of manufacturer representatives in order to reach out to the distributors. The company looks forward to meet its target sales level but the current distribution strategy