One-Day Laundry is a small business dry cleaner in the neighborhood that started with the size of seven to eight people in Syracuse, New York.
Charles W. Brown took over and expanded the business; he made it more popular for quality work and friendly service. The business was running good until his death in 1955. After his death, his wife, Mrs. Brown ran the laundry for ten years and sold it to Richard W. Silsby because of her illness. With his experiences and knowledge, he took his chance to expand the business with the corporation of Roger L. Swain. He expanded full services of the dry-cleaning and laundry plant with the total of eight locations and five pickup locations. The gross sales jumped will up from $90,000 to $750,000 in 1969. In addition, he also has to deal with debt and interest for the next 5 years of the business.
2. Case Objectives.
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Because they have an investment with 100 % equity in debts. Otherwise, they have to deal with other competitions in the market. Competition is one of the big issues in this business environment. Moreover, the internal conflict between partners will be issue for the corporation in the long run.
4. External threats
They were planning to expand more business in the same city but the population was decreasing. Some of their locations had no parking space for the customers. In addition, the competitions of Styler Company always want to defeat One-Day Laundry by lower their price.
5. External Opportunities.
After they bought One-Day Laundry, they did the right thing about expand maximum their business around the Syracuse. They also make the full services to create the most convenient for the customers. Furthermore, Mr. Swain has a really good idea about franchising operation. This idea can keep the business run smoothly, more investor, less debts, and more profits for the company in the long run.
6. Internal