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One of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Reference to the Cognitive Social and at Least One Other Social Psychological Perspective.

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One of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Reference to the Cognitive Social and at Least One Other Social Psychological Perspective.
One of the main divisions between mainstream and critical social psychology is that of the methods adopted.
Discuss with reference to the cognitive social and at least one other social psychological perspective.

Social psychology has existed for about 100 years, before which psychology was a branch of philosophy.
Social psychology studies individuals in their social contexts. It is a diverse discipline made up of many theoretical perspectives and variety of different methods are used in social psychological research.

This assignment explores the main principles of different methods in social psychology. It will look at the underlying theories or perspectives that organise contemporary social and discursive psychological research and knowledge and critically evaluate different theoretical perspectives and methods.

Cognitive social psychology studies the information processing individual in a social context to analyse individual cognitions in controlled social conditions. It is a quantative approach. It dominates psychological social psychology and emerged from the critique of behaviourism in the mid twentieth century.
Researchers use an experimental approach involving controlled experimental conditions to produce quantitative data that can be measured and analysed to produce statistically valid conclusions.

Discursive psychology focuses on the external world of discourse, its meaning and effects and studies the socially constructed, situated and contingent identity. It is a qualitative approach.
It emerged in the 1970s with the linguistic turn, and was influenced by sociological social psychology.
Researchers use discourse analysis to produce qualitative data by conversational and textual analysis.

Phenomenological psychology focuses on the detailed description of social experience derived through the senses. It is a qualitative approach using the rich description of experience. It studies the internal world of the psyche in relational



References: Milgram, S ( 1974) Obedience to Authority: An Experimental View, London, Tavistock. Spears , R., Hollway, W. and Edwards, D. (2005) ‘Three views on hate’, The Psychologist, vol 18, no 9, September, pp. 844-7. Social Psychology Matters Book 1, Chapter 2 by Wendy Hollway, Book 2, Chapter 1 (Introductions) – Open University Press. DVD 1 Social Psychology : Critical Perspectives on Self and Others.

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