Online Shopping
陳君亭 96421400
郭千寧 96421876
Ming Chuan University
Investigating on-line shopping behavior in Taiwan
Running head: APA STYLE: AN EXAMPLE OUTLINE OF A FULL RESEARCH
Abstract
The research is focus on student of MCU as tanager of research. It probes into appearance of online-shopping whether effects change of consumer behavior or not. However, the online retailers emphasize only on the promotions of the products and the product’s functions. Perhaps, their focuses are difficult to attract the consumers as well as fulfill their demand.
Hence, this research is based on Schmitt’s (1990/2000) SEMS, strategic experience modules and lifestyles theory. Therefore, “experience “of yahoo! Value lab, time student suggest that” experience” is the basis of a new economy. The commercial websites are requires to provide an unforgettable and amazing experience in order to prove their worthiness. Furthermore, Zaren addresses that creating experience is the mew battle ground because people today are motivated by experience. Subsequently, the online shopping vendors are supposed to satisfy the consuming experience of shoppers that come from different kinds of levels, in order to compete in this market.
Investigating on-line shopping behavior in Taiwan
Introduction
Summary
Review of the Literature
Møller, J., & Hansen, T. (2009). European Journal of Marketing. 43, 9/10, 1154-1170.
This paper seeks to investigate shopping orientation and online clothing purchases across four different gender-related purchasing contexts. Most adults provided responses with respect to purchasing clothing for themselves and for their partner, making a total of 906 cases distributed across the four purchasing contexts. T-tests and linear structural equation modeling were utilized to investigate expectations and hypotheses. Findings - The results support the expected differences in men 's and women 's shopping orientations and willingness to purchase clothing online. On average,
郭千寧 96421876
Ming Chuan University
Investigating on-line shopping behavior in Taiwan
Running head: APA STYLE: AN EXAMPLE OUTLINE OF A FULL RESEARCH
Abstract
The research is focus on student of MCU as tanager of research. It probes into appearance of online-shopping whether effects change of consumer behavior or not. However, the online retailers emphasize only on the promotions of the products and the product’s functions. Perhaps, their focuses are difficult to attract the consumers as well as fulfill their demand.
Hence, this research is based on Schmitt’s (1990/2000) SEMS, strategic experience modules and lifestyles theory. Therefore, “experience “of yahoo! Value lab, time student suggest that” experience” is the basis of a new economy. The commercial websites are requires to provide an unforgettable and amazing experience in order to prove their worthiness. Furthermore, Zaren addresses that creating experience is the mew battle ground because people today are motivated by experience. Subsequently, the online shopping vendors are supposed to satisfy the consuming experience of shoppers that come from different kinds of levels, in order to compete in this market.
Investigating on-line shopping behavior in Taiwan
Introduction
Summary
Review of the Literature
Møller, J., & Hansen, T. (2009). European Journal of Marketing. 43, 9/10, 1154-1170.
This paper seeks to investigate shopping orientation and online clothing purchases across four different gender-related purchasing contexts. Most adults provided responses with respect to purchasing clothing for themselves and for their partner, making a total of 906 cases distributed across the four purchasing contexts. T-tests and linear structural equation modeling were utilized to investigate expectations and hypotheses. Findings - The results support the expected differences in men 's and women 's shopping orientations and willingness to purchase clothing online. On average,
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