Assignment No:
Name of Course: Operations Management
Lecturer for this Coursework: Jane Davis
Hand-in date:
Word Count:
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Background
Lotus car manufacturing facility is located at Hethel, Norfolk UK. The plant was established in 1960 and is the sole car manufacturing plant for Lotus. Recently, there has been a shift in ownership as Lotus was sold to a group of private investors and Proton Holdings Berhad, a Malaysian automobile manufacturer.
Up until now, the plant has produced over 100,000 cars and currently does not manufacture more than 5,000 cars per year. This translates to an average daily production of 9 to 10 cars.
Cars are only manufactured when orders are received. The plant employs a “no fault forward” policy where issues are resolved immediately at the point of identification. The same production line is used for all types of cars, ranging from leisure to racing. In addition, the same team of people works on all cars as they are trained in all jobs, not just one particular niche job like other factories. There are 3 x 8 hours shift and no work on Friday’s.
The Company builds all cars by hand and there is no presence of robotic equipment in the factory. The Company sources its materials primary from France and Ireland due to cost and technical specification demands.
Analysis of key competitive priorities and operational processes
The manufacturing process begins with the car frame which was manufactured and delivered to the factory from France. Frames are then polished and colored through a white lighted room. It is then sent to the next station for coloring with other parts of the vehicle. Once the