The pub is probably one of the best-known industries. Millions of us count ourselves as pub-goers. Over a quarter of the adult population visit the pub at least once a week and they’re not just there for the booze.
Pubs are popular places to meet people. In research from Mintel, the market research company, 38% of pub-goers said they chose a pub for its atmosphere and 26% for the customers. Only 20% were worried about the choice of beer. So to make your business a success, creating an atmosphere in which people want to meet is one of the major challenges.
One way is by providing food. Pubs are currently the number one choice for eating out in the UK with nine out of ten pubs serving food. The business is worth billions. It’s not just the traditional steak and kidney pie either. You can now get French, Italian and even oriental cuisine.
Pubs also provide an astonishing range of entertainment. Many host live music, stand-up comedy or quizzes. Others simply let customers amuse themselves with pool, darts, big-screen sports or even ten pin bowling.
More important than your previous occupation are the skills you have and your personality. Drive and determination are key. People have a romantic notion of what running a pub is about. It’s a difficult job with extremely long hours. You might get drinks delivery at 6.00am and then be working until after midnight.”
If you are running it with your partner, the routine may put an enormous strain on your relationship. Not all couples are suited to working together for 14-18 hours a day. It is also extremely important that you like dealing with people. Licensees are a friend, counselor and confidante to their customers. Working with alcohol, they also need a strong personality to deal firmly with customers if they get out of order.
This entails maintaining a high level of customer service and also managing the actions of your clients. Often tact and firmness are required because your license and livelihood