Operating Environment
| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | |
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Submitted By: Submitted To:
Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072) Mr. Jasbir Singh(191088) Mr. Shrey Gupta(191114) Mr. Hemanth Reddy(191101)
FMG-XIX B
EXECUTIVE SUMMARY
Listen, Commit, Deliver — more than a tag line, this is how DELL does business.From a company that values a direct relationship with their customers, employees and each other, to delivering some of the world’s most energy-efficient products, it strives to continuously meet and exceed its own expectations. [1]
DELL Computer Corporation was established in 1984 and today ranks among the world’s largest computer systems companies. DELL pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service.
DELL International started in India by opening a customer contact center at Bangalore in 2001. In 2003, the second contact center was opened at Hyderabad. After the U.S., DELL India is the second biggest center with 13,000 employees. The strategic importance of India to DELL is evident from the fact that India was one among three locations (the other two being US and UK) where DELL’s Latitude E series and Precision notebooks were launched.
DELLhas snatched away the top spot from HP in the notebook PC segment in the country with a market share of 26.3 per cent for the first time in the fourth quarter of the calendar year 2009.“DELL’s ascent in the India
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Submitted By: Submitted To:
Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072) Mr. Jasbir Singh(191088) Mr. Shrey Gupta(191114) Mr. Hemanth Reddy(191101)
FMG-XIX B
EXECUTIVE SUMMARY
Listen, Commit, Deliver — more than a tag line, this is how DELL does business.From a company that values a direct relationship with their customers, employees and each other, to delivering some of the world’s most energy-efficient products, it strives to continuously meet and exceed its own expectations. [1]
DELL Computer Corporation was established in 1984 and today ranks among the world’s largest computer systems companies. DELL pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service.
DELL International started in India by opening a customer contact center at Bangalore in 2001. In 2003, the second contact center was opened at Hyderabad. After the U.S., DELL India is the second biggest center with 13,000 employees. The strategic importance of India to DELL is evident from the fact that India was one among three locations (the other two being US and UK) where DELL’s Latitude E series and Precision notebooks were launched.
DELLhas snatched away the top spot from HP in the notebook PC segment in the country with a market share of 26.3 per cent for the first time in the fourth quarter of the calendar year 2009.“DELL’s ascent in the India