Five Performance Objectives 3
Implement and Support Process 5
Evaluating Model 6
Conclusion 7
Reference 8
Introduction
“Operation strategy concerns the pattern of strategic decisions and actions which set the role, objectives and activities of the operation.” It refers to the process to set mission and goals, make specific decisions for achieve specific objectives; and the procedure to design and formulate the strategy of operations. Operation strategy is one part of the organizational business strategy but it plays an important role in all functional areas of business. Operation strategy is to implement the strategy of whole business, support the business strategy and drive business strategy. In fact, the importance of operations strategy has drawn much attention from companies and it is even viewed as the one which is able to either “make or break” any business.(P34, Operations management). This is because comprehensive operation function and operations management has significant influence on profitability of firms through many ways.
Five Performance Objectives
As operation managers, there are many objectives they aim to achieve to satisfy the expectations of shareholders. For example,costs, risk and investment are expected to reduced while revenue and innovation are expected to increase. These general objectives provide a framework to form a strategy, however, operations runs on base of day-to-day level and detailed definition of objectives are required. Five basic performance objectives are set and applied to all types of operations in any kind of industries. They are quality objective, speed objective, dependability objective, flexibility objective as well as cost objective. Organization’s strategy is intangible and customers can only feel it through the behaviors in operational practices. Five objectives are primary for companies to design the strategy of companies and then put it into operational practices strategically. In the first