organisation structure
ORGANIZATION STRUCTURE
6.1 The organization structure
The organization structure refers to the ways in which the organization’s activities are divided, grouped, and coordinated between managers and employees. The structure is based on the organizational design and has to be appropriate to the strategy of the organization Cream Dream is a small business concern at present. It has a very limited line of products and needs to make efficient use of its resources. Based on its size and product offerings, the organization will adopt functional organization structure, which is the most basic and logical form of structure. The structure will provide a slim management structure. There is one Managing Director who is also being responsible for financial aspect of the business. There are one general manager who is responsible for will look into administration, marketing side and human resource .In Cream Dream, the senior-ranking managers are responsible for the operations of the entire organization. The chain of command is being maintain, that is who reports to whom. This will ensure better supervision of the employees through proper guidance and control.
Competitive Edge
Our competitive edge is our unique niche in an old market. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the marketplace, none are quite like Rutabaga Sweets. We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the public's new-found interest in being a spectator in the kitchen.
Read more: http://www.bplans.com/dessert_bakery_business_plan/competitive_edge_fc.php#ixzz2vfToHlof
Our competition will be more varied. Since this is the first combination of a convenience store and ice cream/soda shop, competition will result from two areas.
1. Convenience
6.1 The organization structure
The organization structure refers to the ways in which the organization’s activities are divided, grouped, and coordinated between managers and employees. The structure is based on the organizational design and has to be appropriate to the strategy of the organization Cream Dream is a small business concern at present. It has a very limited line of products and needs to make efficient use of its resources. Based on its size and product offerings, the organization will adopt functional organization structure, which is the most basic and logical form of structure. The structure will provide a slim management structure. There is one Managing Director who is also being responsible for financial aspect of the business. There are one general manager who is responsible for will look into administration, marketing side and human resource .In Cream Dream, the senior-ranking managers are responsible for the operations of the entire organization. The chain of command is being maintain, that is who reports to whom. This will ensure better supervision of the employees through proper guidance and control.
Competitive Edge
Our competitive edge is our unique niche in an old market. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the marketplace, none are quite like Rutabaga Sweets. We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the public's new-found interest in being a spectator in the kitchen.
Read more: http://www.bplans.com/dessert_bakery_business_plan/competitive_edge_fc.php#ixzz2vfToHlof
Our competition will be more varied. Since this is the first combination of a convenience store and ice cream/soda shop, competition will result from two areas.
1. Convenience