Organisational Strategy

Index

Contents Page No

1. Introduction ---------------------------------------------------------- 02 2. Company Profile ------------------------------------------------------ 02

(Part One) 3. Academic Models & Concepts ------------------------------------- 03 3.1 Core Competence ----------------------------------------------------- 03 3.2 Value Chain ----------------------------------------------------------- 04

(Part Two) 4. Blue Ocean Strategy for Google ---------------------------------- 05 4.1 Create & Locate Uncontested Market Space-------------------- 05 4.2 Make the Competition Irrelevant---------------------------------- 05 4.3 Create, Capture New Point of Demand--------------------------- 06 4.4 Break the Value-Cost Trade-Off ---------------------------------- 06 4.5 Align the While System Towards Differentiation & low Cost 06

(Part Three) 5. Strategic Options for Google ------------------------------------ 07 5.1 Strategic Option One------------------------------------------------ 07 5.2 Use of Real Option -------------------------------------------------- 07 5.3 Option Space Grid -------------------------------------------------- 08 5.4 Swot Analysis of Google-------------------------------------------- 08 5.5 Strategic Option Two------------------------------------------------ 10 5.6 Use of Real Option -------------------------------------------------- 10 5.7 Option Space Grid -------------------------------------------------- 10 5.8 Porter Five Forces Model for Google-------------------------- 11-12

6. Conclusion -------------------------------------------------------------- 13

7. References

References: 3.2 Value Chain:- Analyzing the values chain of any organization to find out how much and at which level value is added to its product or service, and how it enhances the product differentiation (Cravens 2003)