Reflection Paper
Tong Zhu
November 13, 2012
XXX Inc. is a leading provider of a complete line of wireless products and services to major cellular carriers, OEMs, and retailers. The organization is a tall and multicultural diverse organization. Each department is culturally diverse and consists of a vice president, a manager, and sometimes a supervisor. The department that I work in is the Product Development department where all creativity, innovation, and development happen. For three years that I been with the company, I have identified that the company struggles on innovation. XXX must bring fresh ideas, new technology, and never seen materials to the market to become the leading provider of wireless accessories. However, this has been very difficult because the organization does not offer a creative working environment nor does it provide enough motivators. A successful organization is one that fosters on creativity and innovation. Creativity is the first step in innovation and innovation is vital for long-term corporate success (Amabile). In the Product Development department at XXX, designers are required to come up with innovative ideas for every quarter. However, the working environment does not encourage creativity. Some creativity obstacles are the limitations or capabilities our oversea vendors have. Our engineers and vendors are trapped under the status quo because they are afraid to take responsibilities (Raiffa), and to avoid risk they would always tell us that our new ideas are unfeasible. Eventually, our designers are discouraged from all the rejections and began to believe that there is no point to be creative because our vendors do not have the capability to produce it. Poor communication flow is another problem I experienced at XXX that hinders innovation. XXX is a tall organization. Whenever we have an idea that the customer provided, the sales director would communicate the