Change is inevitable and has become a way of life. To be able to adapt to the changes is the biggest challenge of organizations to-day, not only to survive but also to ensure its growth and help to remain relevant in the changing times.
“Organization Development is response to change, a complex educational strategy intended to change the beliefs, attitudes, values and structure of organizations, so that they can better adapt to new technologies, markets and challenges and the dizzying rate of change itself” – Benis
The OD is a system-wide application of behavioral science knowledge to the planned development and reinforcement of organizational strategies, structures and process for improving an organizations effectiveness.
"Organization Development is a body of knowledge and practice that enhances organizational performance and individual development, viewing the organization as a complex system of systems that exist within a larger system, each of which has its own attributes and degrees of alignment. OD interventions in these systems are inclusive methodologies and approaches to strategic planning, organization design, leadership development, change management, performance management, coaching, diversity, and work/life balance." -- Matt Minahan, MM & Associates, Silver Spring, Maryland
1) Establishing relationships with key personnel in the organization (often called "entering" and "contracting" with the organization);
2) Researching and evaluating systems in the organization to understand dysfunctions and/or goals of the systems in the organization ("diagnosing" the systems in the organization);
3) Identifying approaches (or "interventions") to improve effectiveness of the organization and its people;
4) Applying approaches to improve effectiveness (methods of "planned change" in the