Organizational Strategies and Change
TERM PAPER ON
ORGANIZATIONAL STRATEGIES AND CHANGE
AMAL ALTAF
MOHAMMAD ALI JINNAH UNIVERSITY
ABSTRACT
The purpose of this research is to summarize several strategies and describe how these strategies can help bring about changes in an organization. The authors show how different strategies can be used for successful implementation of change process. The article compares the four level strategies, namely functional level strategy, business level strategy, corporate level strategy and global strategy.
There are many strategies to bring about a change in an organization but the most commonly used strategies are summarized in this article. An organization is a group of people working together to achieve a common goal. As change is a continuous process therefore organizations often need to bring about changes and innovations with in the organization. Change is brought about by internal and external factors. The desired change in any organization cannot be brought about without implementing organizational change strategies. The whole process requires evaluating, planning, implementing, benchmarking and monitoring the goals and objectives of the organization.
FUNCTIONAL-LEVEL STRATEGIES
Functional-level strategies are concerned with coordinating the functional areas of the organization e.g. marketing, finance, human resources, production, research and development, etc. so that each functional area upholds and contributes to individual business-level strategies and the overall corporate-level strategy. This involves coordinating the various functions and operations needed to design, manufacturer, deliver, and support the product or service of each business within the corporate portfolio.
Functional strategies are primarily concerned with: • Efficiently utilizing specialists within the functional area. • Integrating activities within the functional area (e.g., coordinating advertising, promotion, and marketing research in marketing; or
ORGANIZATIONAL STRATEGIES AND CHANGE
AMAL ALTAF
MOHAMMAD ALI JINNAH UNIVERSITY
ABSTRACT
The purpose of this research is to summarize several strategies and describe how these strategies can help bring about changes in an organization. The authors show how different strategies can be used for successful implementation of change process. The article compares the four level strategies, namely functional level strategy, business level strategy, corporate level strategy and global strategy.
There are many strategies to bring about a change in an organization but the most commonly used strategies are summarized in this article. An organization is a group of people working together to achieve a common goal. As change is a continuous process therefore organizations often need to bring about changes and innovations with in the organization. Change is brought about by internal and external factors. The desired change in any organization cannot be brought about without implementing organizational change strategies. The whole process requires evaluating, planning, implementing, benchmarking and monitoring the goals and objectives of the organization.
FUNCTIONAL-LEVEL STRATEGIES
Functional-level strategies are concerned with coordinating the functional areas of the organization e.g. marketing, finance, human resources, production, research and development, etc. so that each functional area upholds and contributes to individual business-level strategies and the overall corporate-level strategy. This involves coordinating the various functions and operations needed to design, manufacturer, deliver, and support the product or service of each business within the corporate portfolio.
Functional strategies are primarily concerned with: • Efficiently utilizing specialists within the functional area. • Integrating activities within the functional area (e.g., coordinating advertising, promotion, and marketing research in marketing; or
References: Digman, L. Strategic Management. Houston: Dame, 1997 Hambrick, D., I. MacMillan, and D. Day. "Strategic Attributes and Performance in the BCG Matrix." Academy of Management Journal (1982): 500–509. Kroll, M., P. Wright, and R. Heiens. "The Contribution of Product Quality to Competitive Advantage: Impacts on Systematic Variance and Unexplained Variance in Returns." Strategic Management Journal 20 (1999): 375–384. Porter, M. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, 1985.