Ornamental plants are plants that are grown for decorative purposes in garden and landscape design projects. Many people love to grow ornamental plants in their garden because ornamental plants have a kind of soothing effect, which help people to be relaxed when growing and taking care of it.
In this business plan, we are going to grow ornamental plants from seed until big enough to be sold inside a greenhouse. The purpose of using greenhouse is to speed up the growth of ornamental plants. When the plants are ready to be sold, we could sell it to retail seller all over the city, or directly to the customer.
For investment opportunities, we try for rising the rare and exotic plants, which has high value and focused market segment. These plants include bonsai and many kind of orchids. So the investor maybe have big opportunities will invest for our company, because we already set the target of our marketshare..
Preliminary Screening
Realistically, in order for a product idea to lead to a succesful venture, it must meet the following four requirement:
- An adequate present market
- A predicted potential growth market
- Competitive cost of production and distribution
- Low risk in factors related to demand, price and cost
Those requirement will be explained below.
Present Market
Ornamental plants always have demand, either these demands from civilian, enterpreneurs, or even government agencies.
No Indicators Rating
1 Market size (number of potential customers) 8
2 Product's relation to need 6
3 Strength and dominance of competition 8
4 Quality-price relationship compared to competitive products 8
5 Service requirement 6
6 Availability of sales and distribution system 6
7 Sales effort required 8
8 Export possibilities 9
9 Average Data 7.375
Market Growth Potential
Market growth in this line of business is very good. There is growth in demand of ornamental plants, especially for government agencies.
No