New york botanical garden
New York Botanical Garden
Report prepared for Webber International University
In partial fulfillment for the
Master’s of Business Degree
By: Caitlin Hall Bradley Hutzelman Alwin Leysner Sheila Nicsinger
Cody Pequignot Jon Trzcinski
Date: December 2, 2013
Course: MBA690
Semester: Winter 2013
Instructor: Dr. Orphanoudakis
Table of Contents
What business are we in? 3 Mission 3 Fit Analysis 4
Trend Analysis 5
Asset Analysis 8
Functional Analysis 11 Marketing Analysis 11 Management Analysis 15 Financial Analysis 19
Organizational Analysis 21 Current Strategy 21 Policies 21 Organizational Structure 22 Execution 23 Controls 23 SWOT Analysis 24
Strategic Alternatives 25
What business are we in?
The New York Botanical Garden (the “Garden”) is a not-for-profit organization located in the Bronx, New York. The Garden is classified as a museum of plants and a scientific research center devoted to the study of plants. The Garden aims to improve the public’s understanding of horticulture, and to expand their knowledge of plants and how they are utilized.
Mission Statement The New York State Legislature in 1891 established the botanical garden “for the collection and culture of plants, flowers, shrubs and trees; the advancement of botanical science and knowledge and the prosecution of original researches therein and in kindred subjects; for affording instruction in the same; for the prosecution and exhibition of ornamental and decorative horticulture and gardening; and for the entertainment, recreation, and instruction of the people.” Below is a table showing the components of the Garden’s mission statement:
The Garden’s original mission statement was missing several components that are necessary for the mission statement. Based on the Garden’s tri-partite mission, which simply states the museum is in the botanical research and
Report prepared for Webber International University
In partial fulfillment for the
Master’s of Business Degree
By: Caitlin Hall Bradley Hutzelman Alwin Leysner Sheila Nicsinger
Cody Pequignot Jon Trzcinski
Date: December 2, 2013
Course: MBA690
Semester: Winter 2013
Instructor: Dr. Orphanoudakis
Table of Contents
What business are we in? 3 Mission 3 Fit Analysis 4
Trend Analysis 5
Asset Analysis 8
Functional Analysis 11 Marketing Analysis 11 Management Analysis 15 Financial Analysis 19
Organizational Analysis 21 Current Strategy 21 Policies 21 Organizational Structure 22 Execution 23 Controls 23 SWOT Analysis 24
Strategic Alternatives 25
What business are we in?
The New York Botanical Garden (the “Garden”) is a not-for-profit organization located in the Bronx, New York. The Garden is classified as a museum of plants and a scientific research center devoted to the study of plants. The Garden aims to improve the public’s understanding of horticulture, and to expand their knowledge of plants and how they are utilized.
Mission Statement The New York State Legislature in 1891 established the botanical garden “for the collection and culture of plants, flowers, shrubs and trees; the advancement of botanical science and knowledge and the prosecution of original researches therein and in kindred subjects; for affording instruction in the same; for the prosecution and exhibition of ornamental and decorative horticulture and gardening; and for the entertainment, recreation, and instruction of the people.” Below is a table showing the components of the Garden’s mission statement:
The Garden’s original mission statement was missing several components that are necessary for the mission statement. Based on the Garden’s tri-partite mission, which simply states the museum is in the botanical research and