Out and About Plc
Business report – out and abut plc
Introduction
Out and about plc have appointed a new chief executive Lisa Coates who has proposed a new marketing plan to enable the business to achieve a rapid improvement in profitability. A marketing plan is a report outlining a firms marketing objectives, strategies and tactics including costing, timings and forecast results. It is part of a businesses overall corporate plan and should take into account the businesses corporate objectives, its internal capabilities, external opportunities and threats. Out and about plc must decide whether this new plan should be adopted.
Case for out and about plc’s proposed plan
The new proposed plan could lead to an increase in profitability due to the new ‘extreme sports’ market they will be diversifying into, and lead to an increase of the company's net profit margin which is 48%. They will be selling high quality fashionable merchandise which they will be able to charge a premium price for which therefore will increase profitability instead of being known as a discount store. Due to offering high quality products this could produce more sales due to more new and repeat customers as the consumers needs will be fulfilled due to the very high quality of the product. Quality could become the company's new unique selling point which will enable to get a competitive advantage over their rivals for example JJB sports and therefore enable the company to become closer to achieving its marketing objective of achieving a market share of 25%. Out and about plc could then gain a reputation for quality and may gain good publicity from consumer pressure groups which will lead to an increase in sales and it will be easier to establish their new products into the market as the new plan states out and about plc will be bringing out new products regularly. The new plan also states that the staff will be offering high levels of customer service which backs up the quality image they will be
Introduction
Out and about plc have appointed a new chief executive Lisa Coates who has proposed a new marketing plan to enable the business to achieve a rapid improvement in profitability. A marketing plan is a report outlining a firms marketing objectives, strategies and tactics including costing, timings and forecast results. It is part of a businesses overall corporate plan and should take into account the businesses corporate objectives, its internal capabilities, external opportunities and threats. Out and about plc must decide whether this new plan should be adopted.
Case for out and about plc’s proposed plan
The new proposed plan could lead to an increase in profitability due to the new ‘extreme sports’ market they will be diversifying into, and lead to an increase of the company's net profit margin which is 48%. They will be selling high quality fashionable merchandise which they will be able to charge a premium price for which therefore will increase profitability instead of being known as a discount store. Due to offering high quality products this could produce more sales due to more new and repeat customers as the consumers needs will be fulfilled due to the very high quality of the product. Quality could become the company's new unique selling point which will enable to get a competitive advantage over their rivals for example JJB sports and therefore enable the company to become closer to achieving its marketing objective of achieving a market share of 25%. Out and about plc could then gain a reputation for quality and may gain good publicity from consumer pressure groups which will lead to an increase in sales and it will be easier to establish their new products into the market as the new plan states out and about plc will be bringing out new products regularly. The new plan also states that the staff will be offering high levels of customer service which backs up the quality image they will be