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If customers understood that the Outlet product wasn’t the same as Regular Retail product, would they still shop the Outlet stores anyway? (Answer “Yes” or “No” and explain why): Yes and No. In the video, once customers found the out the quality difference between a retail item, and an outlet item they was kind of hesitant of shopping at an outlet again. On the other hand, for some outlet shoppers they are still stuck on thinking they are getting a better deal on an item, so they will continue shopping at an