Preview

Overview of Hadoop and Green Computing at Yahoo

Powerful Essays
Open Document
Open Document
1177 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Overview of Hadoop and Green Computing at Yahoo
Yahoo – Hadoop and Green Computing
Executive Summary:

Yahoo, an American internet corporation currently utilizes a global cloud computing infrastructure that relies heavily on a technology called Apache Hadoop. Yahoo’s ability to crunch unimaginable amounts of data for the purpose of creating increasingly relevant experiences for its users is based on this Apache Hadoop technology. Apache Hadoop works with the cloud to process and analyze all of the data Yahoo collects efficiently. Because Yahoo places a high importance on its ability to customize results and stories for users, Hadoop is crucial, specifically by enabling previously unattainable feats of efficiency and speed. One area of IT infrastructure that partners really well with the capabilities of cloud computing that Yahoo uses is green computing, utilizing green server farms. I’m going to recommend that Yahoo increase its utilization of these new green server farms to maximize operational efficiency.
Scenario Description:

Yahoo, was founded in Santa Clara, California in January of 1994. It is best known for its web portal, search engine, advertising, mail and news clients, online mapping and many other services. It prides itself on being able to ‘cut through the noise’ and help people find what they want in a curated environment. Yahoo’s web portal provides current content such as news, entertainment, sports and weather as well as connecting users to other Yahoo services like Yahoo! Mail, Yahoo! Maps, Yahoo! Finances among others. Yahoo is able to collect massive amounts of data from its users through its web services as well as from advertisers. Fascinatingly, although smaller than Google with respect to page hits, Yahoo actually collects much more data than other competitors, as much as 2,500 records a month from each of its visitors (6). As you can imagine, this data is incredibly useful to Yahoo in its ability to add value to users by showing them personalized results, as well as

You May Also Find These Documents Helpful

  • Powerful Essays

    References: [1] Eucalyptus. The Eucalyptus Open-source Cloudcomputing System. http://open.eucalyptus.com/ documents / ccgrid2009.pdf [2] Hadoop Wiki http://wiki.apache.org/hadoop/ [3] Dell. Introduction to Hadoop http://content.dell.com/ us/en/business/d/business~solutions~whitepapers~en /Documents~hadoop-introduction.pdf.aspx…

    • 3006 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Mis 535 Course Paper

    • 2829 Words
    • 12 Pages

    A main server that is big enough to route files in it for storage can help a computer and website run faster. Just as an external hard drive can store data on it away from a computer to free up the main hard drive can help a computer run faster. Cloud storage operates in the same concept, instead of having a hard drive, there is a huge server with a lot of storage. In this paper, the company that I have chosen has issues with server space and need a newer solution to developing a better service to the company and its production facilities. I will explain what it will take to boost service speed and help the company to ship products out faster with just a solution in server space.…

    • 2829 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Cis 500- Cloud Computing

    • 1078 Words
    • 5 Pages

    Technology has taken great leaps of advancement. Some of the new technology that companies and consumers are taking advantage of to store and process data is cloud computing. Cloud computing was derived from virtualization. Virtualization allows companies to separate business applications from hardware. Doing this gives the company the capability of assigning applications as needed. The option to manage applications is a great benefit to companies. Resulting from the virtualization error, cloud computing has emerged to provide flexible IT infrastructures. This has not only enhanced the options companies now have, but it is also proven to be more cost efficient. This has increasingly become a preferred method of companies and consumers alike. (Turban, & Volonino, 2011, p.47)…

    • 1078 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world. The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources.…

    • 1627 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Warren Sports

    • 1334 Words
    • 6 Pages

    The current market position of Yahoo in search engine industry exhibits that it is far behind than its competitor Google as Google is generating about double revenue on each search advertisement (ad). The organization structure complexities, slow decision making process, lack of focus are some of the main issues that Yahoo is facing currently. The issues in Yahoo has compounded due to failure of the business to adopt the rapid changes in business environment. It caused a sharp decline in its ad revenues (Indu & Gupta). The financial information exhibits an increase in total revenue but a sharp decline in its net income. This paper discusses about some issues and their recommendations for Yahoo.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Itm434 Mod 5 Case

    • 1036 Words
    • 5 Pages

    Google is by any standards a huge corporation, generating in 2009, annual revenue of $23,651,000,000. At its core is its search engine, which processes over a million search requests every day. It is globally involved in the advanced development and application of multinational public cloud computing, Internet search and advertising technologies and its declared mission from the outset has been ‘to organize the world’s information and make it universally accessible and useful’.…

    • 1036 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    531 Paper1

    • 3009 Words
    • 10 Pages

    To enhance the competition, ambition and efficiency, the realm of retail, like many other industries have accrued a range of software applications over time from the warehouse to the point of sale. Big Data can launch merchandising and operational effectiveness that reduce costs; lead to a plan of action to understand customers even before they realize what they want and provide information to considerably revise marketing, sales and customer relationships. However, deploying Big Data applications and infrastructure to underpin them can result in a…

    • 3009 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Not a chance!

    • 355 Words
    • 1 Page

    Observers note that Yahoo still earns most of its money by employing reporters to write stories and salespeople to sell ads, an old-media kind of operation that is hard to run at a profit. Yahoo outsourced web search to Microsoft’s Bing, and in spite of its leadership role in advertising, it has yet to offer much in the hot young market of mobile ads. Shifting from unprofitable, low-growth activities to activities with more potential could lead to significant staff cuts in some areas even as a hiring push continues in others. Still, one former employee sees hope. Geoff Ralston, who worked on Yahoo Mail, notes that EBay…

    • 355 Words
    • 1 Page
    Good Essays
  • Good Essays

    Yahoo Case Study

    • 672 Words
    • 3 Pages

    In 1994 Yahoo! was created by Jerry Yang and David Filo. They started off this new venture by creating an internet browser that provided users with a platform to browse and view the internet. Yahoo! began generating revenue through online advertisements, ad placement fees, promotions and sponsorships. In 1995 Yahoo! was incorporated and through its initial IPO in April of 1996 were able to raise $38.8 million through initial share sales. In the beginning phase of the company, Yahoo! continued to see substantial growth in these revenues until the early 2000’s. As many other companies began to emerge, Yahoo! started to lose some of the market share they had for so long dominated. In 2006, they recognized a significant decrease in net income. In 2005 net income was reported at $1,896 million, an all time high for Yahoo, and within one year they experienced a decrease of almost 60% in net income with $751 million reported at year end of 2006. Yahoo!’s homepage had a plethora of services that it offered to users such as e-mail, music, mobile, small business services, health, finance, games, movies, personals, etc. With no singular goal in mind but to offer as many services in one stop, they began to lose more and more market share over time. They acquired other companies with hopes of integrating them and remaining competitive but were unsuccessful. In the meantime, Google and Facebook were flourishing in the emerging technological market.…

    • 672 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Today, computers connect us to our finances through online banking, mutual fund management, stock trading services, and a variety of other online applications that provide access to accounts twenty four hours a day. Beyond financial services, we have the ability to connect to a wide variety of information, including social media content such as Facebook, YouTube, and Twitter, as well as magazines, video games, and other Web 2.0 content. The interconnectivity of such systems has not only provided individuals with access to a wide variety of data, but now businesses have the ability to leverage the Internet as a part of their day-to-day operations. Whether it be human resources management, email and coordinated calendar systems, or sales tracking systems, the cloud offers opportunity to businesses for quicker, streamlined processes and potential cost savings. Furthermore, the government uses interconnected computer systems to manage public services such as energy systems, coordinate public transportation logistics, synchronize emergency services, run water treatment facilities, and…

    • 4737 Words
    • 19 Pages
    Best Essays
  • Best Essays

    Yahoo is being challenged on four fronts, all tied closely to search. These include lower revenues in the advertising networks due to competitors, Google’s dominance in the search and advertising space, inefficient search results, and the changing face of portals.…

    • 3094 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Yahoo! Internal Analysis

    • 2044 Words
    • 9 Pages

    When Yahoo! was founded in 1994 by Stanford Ph.D. students, David Filo and Jerry Yang, it began as their hobby and has evolved into a global brand that has changed the way people communicate with each other, find and access information, and make purchases. Today, Yahoo! Inc. is the Internet 's leading global consumer and business Services Company, offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. As the first online navigational guide to the Web, Yahoo! (www.yahoo.com) is the leader in traffic, advertising, household and business user reach. Yahoo! is also the most recognized and valuable Internet brand globally, reaching over 345 million unique users in 25 countries and 13 languages.…

    • 2044 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Yahoo Case Study

    • 1309 Words
    • 6 Pages

    Yahoo was conceptualized almost accidentally in 1993 by Jerry Yang and David Filo - who were pursuing their electrical engineering degree from Stanford University - while posting a list of their favorite sites on the web, got officially founded in 1994 and incorporated in the year 1995. Initially named “Jerry’s guide to world wide web”, got later named Yahoo which was an acronym for “Yet another Hierarchal Officious Oracle”. The term “Hierarchal” described how the Yahoo database was arranged, the term “officious” describing the many office workers who would use Yahoo from their work place and “oracle” suggesting a “source of wisdom”. Today Yahoo! Inc. is a multinational internet corporation best known for its web portal, search engine (Yahoo! Search, #2 in search engine market share with 6.8% market share) and for a variety of other services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. With revenue figures of $4.9B for FY’2011, and a market capitalization of $23.8B, Yahoo’s success story comprises many hits and more misses.…

    • 1309 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The future of computing is slowing turning to the cloud. Eventually, most individuals and companies will be utilizing the cloud. Businesses can use high quality cloud computing, grow as needed, without having to spend a lot of capital. Cloud computing offers the flexibility of meeting on demand computing needs along with system availability, performance and security features. Cloud computing is faster and less expensive as they would only pay for what is used.…

    • 1281 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The amount of data being generated globally increases by 40 percent a year, according to the McKinsey Global Institute, the consulting firm’s research arm. Gartner predicts that data will grow 800 percent over the next five years and 80 percent of the data will be unstructured. International Institute for Analytics predicts that “Big data analytics will top all other areas of growth in analytics during 2012 due to the rapid expansion of social, mobile, location and transaction-based data taken in by various industries.” As the volume of enterprise data sky-rockets, an industry is growing up around using this flood of information to help companies operate more efficiently and sustainably. Companies increasingly will be deploying sophisticated software as a key component of their sustainability strategy. Mu Sigma, for example, an Indian firm providing data analytics and decision support services for global enterprise, secured a $108 million investment round led by General Atlantic. “My smartphone produces a huge amount of data, my car produces ridiculous amounts of really valuable data, my house is throwing off data, everything is making data,” said Erik Swan, 47, cofounder of Splunk, a San Francisco-based start-up whose software indexes vast quantities of machine-generated data into searchable links. Companies search those links, as one searches Google, to analyze customer behavior in real time. Splunk is among a crop of enterprise software start-up companies that analyze big data and are establishing themselves in territory long controlled by giant business-technology vendors like Oracle and I.B.M. Founded in 2004, before the term “big data” had worked its way into the vocabulary of Silicon Valley, Splunk now…

    • 1470 Words
    • 6 Pages
    Good Essays

Related Topics