Preview

P2 Explain The Process Of Distributing Goods Through Different Channels From The Manufacturer To The Customer

Satisfactory Essays
Open Document
Open Document
688 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
P2 Explain The Process Of Distributing Goods Through Different Channels From The Manufacturer To The Customer
P2 Explain the process of distributing goods through different channels from the manufacturer to the customer
In this task I am going to explain the process of distributing goods through different channels from the manufacturer to the customers. This report is based on the different distribution channels, which business use to distribute goods to the customer.
Firstly, this report will explain the different channels that the manufacturers use for distribution and explaining the process that is used by a range of businesses.
Secondly, this report will explain their methods that will be compared, in terms of distributing products and services.
Lastly, the report will end with the conclusion of how the role of distribution systems make the sector more efficient, cost effective .and my overall opinions, regarding the distribution systems.
The term distribution means the process of delivering, storing and selling goods. So this way, the products can be used by customers.
Delivering is about what types of transport which are used to carrying and delivering goods. The types of transport these are: Rail, Road, Air and Water. Storing is about where the goods is about where the products come from to be stored.
Selling is the process you do, when you sell the goods.
Distribution channels consist of a chain of business or intermediaries which form a process where the goods and services pass until it reaches the consumers. It includes: wholesalers, retailers, distributors and even the internet. These channels can be broken in two different way direct and indirect channels.
Direct channel the consumers are allowed to buy their products directly from the manufacturer. The direct channels are also considered shorter that indirect channels.
The indirect channel the consumer are allowed to buy goods from wholesaler.
Channel 1: The intermediary levels are wholesalers and retailers, the ones that buy products from producers or manufacturer and store them in large quantities of

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 29 Task 2 guidance

    • 372 Words
    • 2 Pages

    Describe the process of distributing goods through different channels from the manufacturer to the customer…

    • 372 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    * Produce a flow chart/diagram and explain the process of distributing goods through different channels from the manufacturer to the customer (P2)…

    • 581 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    M2 Unit 29

    • 1506 Words
    • 4 Pages

    As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.…

    • 1506 Words
    • 4 Pages
    Good Essays
  • Good Essays

    mktg 205 unit 3 project

    • 962 Words
    • 4 Pages

    This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.…

    • 962 Words
    • 4 Pages
    Good Essays
  • Good Essays

    MKT 421, Week 4, DQ 1:

    • 260 Words
    • 1 Page

    A channel of distribution is the means by which a product reaches the customer. It is "any series of firms (or individuals) that participate in the flow of products from producer to final user or consumer (Perreault 2009)." A distribution channel may be short, as in a company selling a product or service directly to the customer. In contrast, a distribution channel may be much longer, involving distributers and retailers. The channel of distribution is incorporated into the "place" aspect of the marketing mix.…

    • 260 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    AMB335 Wk 6 Lecture 1

    • 1603 Words
    • 9 Pages

    We look at promotion more in Ch 8 & 9, wk 7 Evaluate the opportunities that the Internet makes available for varying these elements of the marketing mix. Distribution Channel Overview The element of the marketing mix that involves distributing products to customers in line with demand and minimising: Costs to company (Inventory, Transport, Storage) Costs to consumer (Time between purchase and fulfilment; Price of item) A distribution channel is a group of interdependent firms that work together to transfer products and information from the supplier to the consumer.…

    • 1603 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. I will analyze my target market 's needs. Explain what I know about my target market and what they want from a channel of distribution.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Budget Analyst

    • 1404 Words
    • 6 Pages

    A marketing channel is simply a path that flows from sellers to end-users (customers). Traditional brink and mortar marketing channels can include intermediaries such as manufacturers’ agents, wholesalers, and retailers. Members of a traditional distribution channel can be responsible for activities such as transportation, promoting, sorting, order processing, inventory management, insurance, and financing (Finch, 2012). All of these members of the distribution chain must be compensated for their services which not only diminish profits to producers, but it also can translate into higher cost for customers. Some of the benefits of this process are is that these middlemen or intermediaries are responsible for adding value to the goods being sold. This process can only be justified if it continues to add value that surpasses the value that the producer operating independently can.…

    • 1404 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    ¡ A manufacturer selling a physical product and services might require three channels: sales, delivery and service…

    • 959 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Distribution takes in to account the flow of a final product from the factory to the customers. The customer is the marketing channel’s final product. In the department of physical distribution, the availability of that product is a essential aspect of the marketing efforts. Customer service is also a key component of the process of distribution, as it is a necessary part of marketing. Therefore, distribution links marketing to the customers for a given product; these customers might include re…

    • 1386 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display in supermarkets. These intermediaries make selling more efficient by minimizing the number of contacts a company has to make by handling all the individual contacts with customers and providing a range of goods to customers at one location. All of the distribution channels perform a core set of functions that are required in order for the cosmetic products to be available to the customer. These functions can be grouped by their nature under transactional, logistical or facilitating functions.…

    • 3144 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Distribution Channels

    • 1380 Words
    • 6 Pages

    All of the above functions need to be undertaken in any market. The question is - who performs them and how many levels there need to be in the distribution channel in order to make it cost effective.…

    • 1380 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Shiseido in China

    • 3107 Words
    • 9 Pages

    Distribution Channels in the cosmetics industry consist of individuals and firms, involved in the process of making cosmetic products or services available to consumers. Marketing channels make possible the flow of goods from a producer, through intermediaries, to a buyer. Intermediaries perform 3 basic functions - Transaction, Logistical, Facilitating. All 3 function must be performed in a marketing channel, even though each channel member may not participate in all three. To reduce wastage of resources due to repetition, channel members often negotiate which specific functions they will perform and for what price.…

    • 3107 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Newspaper Boy

    • 9585 Words
    • 39 Pages

    An earlier resource pack described the decisions that must be taken when a company organizes a channel or network of intermediaries who take responsibility for the management of goods as they move from the producer to the consumer. Each channel member must be carefully selected and the company must decide what type of relationship it seeks with each of its intermediate partners. Having established such a network, the organization must next consider how these goods can be efficiently transferred, in the physical sense, from the place of manufacture to the place of consumption.…

    • 9585 Words
    • 39 Pages
    Powerful Essays
  • Satisfactory Essays

    Wholesaler Importance

    • 708 Words
    • 3 Pages

    All of the above functions need to be undertaken in any market. The question is - who performs them and how many levels there need to be in the distribution channel in order to make it cost effective.…

    • 708 Words
    • 3 Pages
    Satisfactory Essays