Newspaper Boy
INTRODUCTION
An earlier resource pack described the decisions that must be taken when a company organizes a channel or network of intermediaries who take responsibility for the management of goods as they move from the producer to the consumer. Each channel member must be carefully selected and the company must decide what type of relationship it seeks with each of its intermediate partners. Having established such a network, the organization must next consider how these goods can be efficiently transferred, in the physical sense, from the place of manufacture to the place of consumption.
Physical distribution management (PDM) is concerned with ensuring the product is in the right place at the right time.
Place has always been thought of as being the least dynamic of the 4P’s. Marketing practioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognized that PDM is a critical area of overall marketing management. Much of its expertise is borrowed from the military practice. During the Second World War and the Korean and Vietnam wars, supplies officers had to perform extra ordinary feats of PDM, in terms of food, clothing, ammunition, weapons and a whole range of support equipment having to be transported across the world. The military skill that marketing has adopted and applied to PDM is that of logistics. Marketing management realized that distribution could be organized in a scientific way so the concept of business logistics developed, focusing attention on and increasing the importance of PDM>
As marketing analysis became increasingly sophisticated, managers became more aware of the costs of physical distribution whilst the military must win battles; the primary aim of business is to provide customer satisfaction in a manner those results in profit for the company. Business logistical techniques can be applied to PDM so that costs and customer satisfaction are optimized. There is little point in
An earlier resource pack described the decisions that must be taken when a company organizes a channel or network of intermediaries who take responsibility for the management of goods as they move from the producer to the consumer. Each channel member must be carefully selected and the company must decide what type of relationship it seeks with each of its intermediate partners. Having established such a network, the organization must next consider how these goods can be efficiently transferred, in the physical sense, from the place of manufacture to the place of consumption.
Physical distribution management (PDM) is concerned with ensuring the product is in the right place at the right time.
Place has always been thought of as being the least dynamic of the 4P’s. Marketing practioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognized that PDM is a critical area of overall marketing management. Much of its expertise is borrowed from the military practice. During the Second World War and the Korean and Vietnam wars, supplies officers had to perform extra ordinary feats of PDM, in terms of food, clothing, ammunition, weapons and a whole range of support equipment having to be transported across the world. The military skill that marketing has adopted and applied to PDM is that of logistics. Marketing management realized that distribution could be organized in a scientific way so the concept of business logistics developed, focusing attention on and increasing the importance of PDM>
As marketing analysis became increasingly sophisticated, managers became more aware of the costs of physical distribution whilst the military must win battles; the primary aim of business is to provide customer satisfaction in a manner those results in profit for the company. Business logistical techniques can be applied to PDM so that costs and customer satisfaction are optimized. There is little point in
Bibliography: Books: Physical Distribution Management Logistical Approach by Khanna KK Logistics and supply chain management by G Raghuram Websites: www.timesofindia.com www.google.com www.wikipedia.com Interview: Interviewed Mr. Nitin Agrawal working in Times of India in the RMD department.