packaging

The concept of product packaging along with design represents an understanding that to market one’s item to consumers entails an understanding that they have choices and the core idea in implementing the preceding represents swaying that choice to one’s particular brand. Product packaging, in terms of human history and civilization, is a relatively new concept in that the early tribal and village cultures caught and consumed food where it was located, moving frequently to avail themselves of game and growing produce (Berger, 2002). The self contained and self sufficiency nature of this type of existence created little need to store, transport or package items as they were consumed almost instantly. Containers of that period consisted of leaves, shells and gourds which later gave way to materials that were of natural origin, such as animal organs, containers made of woven grasses and logs that were hollowed (Berger, 2002). As humankind progressed, gathered into larger villages and what could be termed towns the increased nature of commerce included foodstuffs as an item of trade. Trading marts sold not only woven materials and fashioned implements, but were a location where hunters and farmers brought items to market to be sold.The earliest example of pottery and earthen containers has been traced back to the Paleolithic period around the 11th millennium where samples were found in the Japanese islands (Wikipedia, 2005). The initial uses with respect to food and other products was the mass or volume storage of grains, jewels, and weapons such as arrows and other items, with this evolving into farmers and merchants devising means to measure amounts and weigh items to sell to buyers and purchasers on an equal basis. The development of a uniform size for varied containers which held differing amounts provided a quick and consistent measurement via which merchants could relatively quickly dispense varied amounts in uniform measurements and as commerce grew, crude