Packaging in Marketing
Packaging
Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.
Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them, or make them feel comfortable and attractive.
Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it.
The silent “salesman”
Packaging is the silent salesman, whispering in the shopper’s ear. Professional marketers apply the term "silent salesman" to packaging, displays, signs or promotional products designed to increase sales and profits. These are particularly useful to small businesses that have few salespeople on hand to promote their products and services. An added benefit is that silent salesmen help inform customers about special events and discounts.
The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.
• Surf powder detergents use bright colors in its packaging such as yellow, orange and fuchsia.
• Toblerone chocolate has its unique triangular packaging while Tiger Balm has its hexagonal jars.
Outstanding and unique packaging always stands out in the marketplace. Packaging also plays a key role in attracting consumers to buy food and other impulse items.
• Companies marketing soap and shampoo normally improve their product and change packaging every two to three years so as not to be boring or outdated.
The Marketing Science Institute discovered that so long as there is no risk of overusing a product, larger package sizes actually encourage greater usage for each occasion of use. This is because consumers
Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.
Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them, or make them feel comfortable and attractive.
Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it.
The silent “salesman”
Packaging is the silent salesman, whispering in the shopper’s ear. Professional marketers apply the term "silent salesman" to packaging, displays, signs or promotional products designed to increase sales and profits. These are particularly useful to small businesses that have few salespeople on hand to promote their products and services. An added benefit is that silent salesmen help inform customers about special events and discounts.
The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.
• Surf powder detergents use bright colors in its packaging such as yellow, orange and fuchsia.
• Toblerone chocolate has its unique triangular packaging while Tiger Balm has its hexagonal jars.
Outstanding and unique packaging always stands out in the marketplace. Packaging also plays a key role in attracting consumers to buy food and other impulse items.
• Companies marketing soap and shampoo normally improve their product and change packaging every two to three years so as not to be boring or outdated.
The Marketing Science Institute discovered that so long as there is no risk of overusing a product, larger package sizes actually encourage greater usage for each occasion of use. This is because consumers