Paid Prices: A Case Study
The company’s bid price focuses on the market share and the unit sales. With our company keeping the bid price low, it would allow the company to have the opportunity in selling more private-labels than the industry average. This would help the company create two appeals for participating in the private-label. This is based on the footwear-projected growth within years 11-15 would grow by 10% and would grow by 8% within years 16-20. It will also be a potential profitable avenue for retailers once the plants are running at full capacity.