The Dubain desert has given birth to a grand island.
Situated off the gorgeous Dubain shore and engulfed within the Gulf’s crystal sparkling blue waters, The Palm Jumeirah’s architectural brilliance hypnotises the viewer. Solely a residential area of beach front villas, luxury apartments and 5 star hotels, the Palm Jumeirah’s branches boast a mesmerising display of engineering success; placing it amidst the great wonders of the modern world.
The Designers
Nakheel is one of the largest architectural companies in the world, and has proven itself through its’ amazing buildings, engineering and architectural feats. As the designers of The World, The Palms, The universe and much more, they are driven by their vision for a better way of life, “it is a vision with humanity as its heart” (Our Vision, Accessed 9/5/09). Their developments within Dubai have become icons known all around the world, which highlight Nakheel’s originality and ingenuity, and thus never fail to inspire the people of the world. As their Chairman, Sultan bin Sulayem said “Nakheel is more than just a company – it’s a belief that defies ordinary thinking, when conventional wisdom says no, we say yes and make it happen”.
The Testing Period
Test Model http://www.bebrandx.com/archives/Nakheel%20Cityscape%20USA%20Palm%20Jumeirah%20Model.jpg
Before construction, tests were undertaken by Nakheel, in order to determine whether or not the Palm Jumeirah would be possible to create. They combined with Helman Hurley Charvat Peacock (HHCP); famous for Sea world and Disney Worlds, for feedback on the possibility of the concept design. “Years of research, trials, surveys and environmental assessments were carried out to form the back bone of the project” (The Palm, Jumeirah, Dubai, United Arab Emirates, Accessed 8/5/09). The assessments and surveys included tests that were carried out by Dubai-based Emirates Nortech to check “the shape and volume of the island above and below the