MKTG: Mr. Miranda
Case Assignment #1 PANAMA AS PART OF THE INTERNATIONAL BUSINESS,
PRESENT AND FUTURE.
The Republic of Panama enjoys a vital geographical location, thus transforming this country into an important center of business not just in Latin America, but all over the World. Panama offers important services to ensure that international commerce continues to bring nations and people together. Known for its world famous Canal, Panama has become a symbol of peace and solidarity between nations. Panama has also developed one of the most important banking centers in the world, showing our great interest in contributing our part to the World financial market.
Panama's legal industry has developed into one of the most reliable and exciting legal regimes in the region. The nation’s legislation on Trusts, Corporations, Ship Registry and Tax has made Panama a very appealing destination for anyone who desires to enter the Latin American market, or simply seeks to build a strong, reliable and credible corporate structure.
Panama's tourism market is currently booming, catching the attention of all-types of tourists, which in return has made our real estate market a very lucrative one. For these and many more reasons, Panama should be your kind of place to develop a business.
Since the discovery of the Pacific coast of Panama, visionaries dreamed of one day creating a great passageway from the Atlantic to the Pacific, thus avoiding the 12,000-mile journey around the tip of South America.
The United States is the largest user of the Canal in terms of cargo tonnage, as either port of origin or destination, although Asian countries are beginning to close the gap. About 12% of U.S. sea-borne international trade, in terms of tonnage, passes through the Canal annually. Ships bound for Japan from the East Coast of the United States save about 3,000 miles by going through the Canal;