international business
The American market for almost everything is huge, but it's not large enough for many entrepreneurs. For these growth-minded business owners, the rest of the world is their oyster. Seeking international growth by going global as an importer-exporter offers opportunity aplenty. Some of the specific advantages presented by successfully growing globally include:
You can extend the sales life of existing products and services by finding new markets to sell them in.
You can reduce your dependence on the markets you have developed in the United States.
If your business is plagued by destabilizing fluctuations in your markets due to seasonal changes or demand cycles, you can even out your sales by tapping markets with different or even countercyclical fluctuations.
You can exploit corporate technology and know-how.
Finally, by entering the global marketplace, you'll learn how to compete against foreign companies-and even take the battle to them on their own ground.
The overriding reason to go global, of course, it to improve your potential for expansion and growth. And there are too many international opportunities for us to catalog them all here-or even in a much longer book than this one. The obvious opportunities are the markets in Canada, Mexico, Europe and Japan. But those only scratch the surface. There are many other fast-growing, less-competitive markets.
Just spin the globe and you can find an opportunity to sell something, somewhere. Unearthing just the right opportunity for you involves more work, of course. This information will get you started on that work.
Questions to Ask Before You Start
Experts agree that growing a business in America is risky enough. But what if your aspirations prompt you to debut your concept in a foreign land instead? Wesley Johnston, professor of marketing and director of the Center for Business and Industrial Marketing at Georgia State University in Atlanta, highlights the factors that can either make or break your
You can extend the sales life of existing products and services by finding new markets to sell them in.
You can reduce your dependence on the markets you have developed in the United States.
If your business is plagued by destabilizing fluctuations in your markets due to seasonal changes or demand cycles, you can even out your sales by tapping markets with different or even countercyclical fluctuations.
You can exploit corporate technology and know-how.
Finally, by entering the global marketplace, you'll learn how to compete against foreign companies-and even take the battle to them on their own ground.
The overriding reason to go global, of course, it to improve your potential for expansion and growth. And there are too many international opportunities for us to catalog them all here-or even in a much longer book than this one. The obvious opportunities are the markets in Canada, Mexico, Europe and Japan. But those only scratch the surface. There are many other fast-growing, less-competitive markets.
Just spin the globe and you can find an opportunity to sell something, somewhere. Unearthing just the right opportunity for you involves more work, of course. This information will get you started on that work.
Questions to Ask Before You Start
Experts agree that growing a business in America is risky enough. But what if your aspirations prompt you to debut your concept in a foreign land instead? Wesley Johnston, professor of marketing and director of the Center for Business and Industrial Marketing at Georgia State University in Atlanta, highlights the factors that can either make or break your