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Panama Canal Marketing Analysis

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Panama Canal Marketing Analysis
Introduction

In this project we will talk about one of the wonders of world trade, which is the Panama Canal. The Panama Canal is located in the Republic of Panama, a country located in the center of the American continent. this wonder of the engineery serves as a passage for transporting various goods around the world. Also discuss your caracteriasticas and your strategy in world trade.
Also talk about your competitors and how these competitors may affect the business of commercial tranport Panama Canal and finally we will touch the issues of budgets and different profuctos, services and facilities that can offer this wonder.
Hopefully this project will meet the expectations and requirements.
General characterization

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The Panama Canal (Spanish: Canal de Panamá) is a 48-mile (77.1 km) ship canal in Panama that connects the Atlantic Ocean (via the Caribbean Sea) to the Pacific Ocean. The canal cuts across the Isthmus of Panama and is a key conduit for international maritime trade. There are locks at each end to lift ships up to Gatun Lake (85 feet (26 m) above sea-level) which was used to reduce the amount of work required for a sea-level connection. The current locks are 110 feet (33.5 m) wide. Work on the canal, which began in 1881, was completed in 1914, making it no longer necessary for ships to sail the lengthy Cape Horn route around the southernmost tip of South America (via the Drake Passage) or to navigate the dangerous waters of the Strait of Magellan. One of the largest and most difficult engineering projects ever undertaken, the Panama Canal shortcut made it possible for ships to travel between the Atlantic and Pacific Oceans in half the time previously required. The shorter, faster, safer route to the U.S. West Coast and to nations in and along the Pacific Ocean allowed those places to become more integrated with the world economy.
During this time, ownership of the territory that is now the Panama Canal was first Colombian,



References: www.pancanal.com/eng/ en.wikipedia.org/wiki/Panama_Canal

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