In almost everything but prices, the first Dunkin’ Donuts on Southern Artery in Quincy is a blast from the past, complete with its old-fashioned script outdoor sign, question mark counter with stools, doughnut tables, and baked goods on display as you enter.
The retro renovation, which was recently completed, is the only restaurant that will be renovated in this decor.
Bill Rosenberg opened a doughnut restaurant named "Open Kettle" in 1948 in Quincy on Southern Artery. In 1950, the restaurant was renamed "Dunkin' Donuts." The first franchise of the restaurant signed in Worcester five years later.
By 1963, the 100th restaurant in the chain opened. Munchkins were released in 1972, and muffins were added to the menu in 1978. A year later, the 1,000th franchise opened.
In 1982, the company began its famous "Fred the Baker" commercials. Fred, played by Michael Vale, became one of television's most enduring and endearing pitchmen.
In 1990, the 2,000th restaurant opened, and in 1992, the 3,000th restaurant opened.
Bagels were added to the menu at Dunkin' Donuts in 1996. Breakfast sandwiches were added the following year.
Vale, who was a part of 200 commercials over a decade, was the chain's pitchman until 1997.
Dunkin' Donuts' headquarters moved to Canton in 2004.
Dunkin' Donuts began its "America Runs on Dunkin'" marketing campaign in 2006, the same year its parent company was acquired by a consortium of private equity firms: Bain Capital, The Carlyle Group, and Thomas H. Lee Partners.
It opened its first restaurant in Taiwan in 2007.
During the past several years, Dunkin' Donuts has accelerated growth and laid out ambitious plans to double the chain to 15,000 stores in the United States.
The business plans to focus its development on existing markets east of the Mississippi River where the brand has about one Dunkin' for every 48,400 people, according to the company's prospectus.
As of late March, there were 6,482 Baskin-Robbins