Patagonia Executive Summary
We chose Patagonia, Inc. as our company. Patagonia is a Ventura, California-based clothing company that was found in 1973 by Yvon Chouinard. The company focuses mainly on high-end outdoor clothing. They started with a strong emphasis on sustainable materials and products, offering a wide range of products which are geared towards individuals that are environmentally conscious outdoorsmen. We are interested in this company due to their consistency in producing environmental friendly products. For the past forty years, Patagonia have stayed true to their values by using recycled polyester and organic cotton for their products.
Their marketing strategy is based largely on just their product. They strongly believe in having great quality products,
that they focus on making durable products that lasts longer and are useful to their customers. Most companies are focussed on getting their consumers to buy more through their promotions, however, Patagonia is more of a simplistic company that strives to do as little promotion as possible.
Their mission statement is “[To] build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. This statement makes their values colear and more purposeful by including a broader spectrum of their care for its customers and environment. Patagonia encourages their customers to wear their clothes for as long as possible to reduce consumerism and to save money on new clothes. They offer a Worn Wear Program that provides free repairs to keep providing the quality of each garment.
Patagonia works hard to accomplish their sustainable goals in hopes of improving other traditional business practices, and this is another reason we are interested in Patagonia, for how they combine fashion with sustainability.
Their marketing strategy is based largely on just their product. They strongly believe in having great quality products,
that they focus on making durable products that lasts longer and are useful to their customers. Most companies are focussed on getting their consumers to buy more through their promotions, however, Patagonia is more of a simplistic company that strives to do as little promotion as possible.
Their mission statement is “[To] build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. This statement makes their values colear and more purposeful by including a broader spectrum of their care for its customers and environment. Patagonia encourages their customers to wear their clothes for as long as possible to reduce consumerism and to save money on new clothes. They offer a Worn Wear Program that provides free repairs to keep providing the quality of each garment.
Patagonia works hard to accomplish their sustainable goals in hopes of improving other traditional business practices, and this is another reason we are interested in Patagonia, for how they combine fashion with sustainability.