Pattern of Strama Paper
Strama
OUTLINE: STRATEGIC MANAGEMENT PAPER
I. Executive Summary a. One to two paragraph company background b. Summary of recommendations c. Strategy Map to show how all your recommendations hang together Note: not more than 3 pages II. Research Design and Methodology a. Data gathering techniques b. Framework of analysis used c. Processes/Activities
Note: Not more than two pages. III. Societal Environment Analysis Choose factors in the societal environment that are relevant to your industry/company. Gather and present data, analyze them and make sure that the analysis will bring out the OPPORTUNITIES and THREATS found in the societal environment. Use the STEP framework in any order as a general outline: A. B. C. D. Socio-Cultural Technological Economic Political-Legal
http://www.albuenviaje.com/strama.htm[9/2/2010 9:45:09 PM]
Strama
To help you brainstorm on what factors to consider in the societal environmental analysis, you can use the table below. Some Important Variables in the Societal Environment
Economic
Globalization of Markets E-commerce GNP trends Interest rates Money Supply Inflation rates Unemployment levels Wage/price controls Depreciation/ Appreciation of Currency Energy availa-bility and cost Disposable and discretionary income
Technological
New developments in IT Total national spending for R&D Total industry spending for R&D Focus of technological efforts Patent protection New Products New developments in technology transfer from lab to market place Productivity improvements through automation
Political-Legal
Stability of government Environmental protection laws Tax laws
Socio-cultural
E-life, N-generation Life-style changes Career expectations Rate of family formation
Special incentives Consumer activism Foreign trade regulations Growth rate of population Attitudes toward foreign companies Laws on hiring and promotion Fair trade laws Life expectancies Birth rates Age distribution of population Regional shifts in
OUTLINE: STRATEGIC MANAGEMENT PAPER
I. Executive Summary a. One to two paragraph company background b. Summary of recommendations c. Strategy Map to show how all your recommendations hang together Note: not more than 3 pages II. Research Design and Methodology a. Data gathering techniques b. Framework of analysis used c. Processes/Activities
Note: Not more than two pages. III. Societal Environment Analysis Choose factors in the societal environment that are relevant to your industry/company. Gather and present data, analyze them and make sure that the analysis will bring out the OPPORTUNITIES and THREATS found in the societal environment. Use the STEP framework in any order as a general outline: A. B. C. D. Socio-Cultural Technological Economic Political-Legal
http://www.albuenviaje.com/strama.htm[9/2/2010 9:45:09 PM]
Strama
To help you brainstorm on what factors to consider in the societal environmental analysis, you can use the table below. Some Important Variables in the Societal Environment
Economic
Globalization of Markets E-commerce GNP trends Interest rates Money Supply Inflation rates Unemployment levels Wage/price controls Depreciation/ Appreciation of Currency Energy availa-bility and cost Disposable and discretionary income
Technological
New developments in IT Total national spending for R&D Total industry spending for R&D Focus of technological efforts Patent protection New Products New developments in technology transfer from lab to market place Productivity improvements through automation
Political-Legal
Stability of government Environmental protection laws Tax laws
Socio-cultural
E-life, N-generation Life-style changes Career expectations Rate of family formation
Special incentives Consumer activism Foreign trade regulations Growth rate of population Attitudes toward foreign companies Laws on hiring and promotion Fair trade laws Life expectancies Birth rates Age distribution of population Regional shifts in
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