In Youth
Peers become an important influence on behavior during adolescence, and peer pressure has been called a hallmark of adolescent experience.[1][2] Peer conformity in young people is most pronounced with respect to style, taste, appearance, ideology, and values.[3] Peer pressure is commonly associated with episodes of adolescent risk taking (such as delinquency, drug abuse, sexual behaviors,[4] and reckless driving) because these activities commonly occur in the company of peers.[2] Affiliation with friends who engage in risk behaviors has been shown to be a strong predictor of an adolescent's own behavior.[5] Peer pressure can also have positive effects when youth are pressured by their peers toward positive behavior, such as volunteering for charity [6] or excelling in academics.[7] The importance of peers declines upon entering adulthood.[8]
While socially accepted kids often have the most opportunities and the most positive experiences, research shows that being in the popular crowd may also be a riskfactor for mild to moderate deviant behavior.[citation needed] Popular adolescents are the most socialized into their peer groups and thus are vulnerable to peer pressures, such as behaviors usually reserved for those of a greater maturity and understanding. Socially accepted kids are often accepted for the sheer fact that they conform well to the norms