People and Change Management (Mcdonalds)
People and Change Management.
McDonald’s Case Study Assignment.
By: Rory Murphy.
Analyse the elements required for effective recruitment, selection and training within contemporary organisations.
Rebranding “Mc Job” as a career involves company’s appreciation, recognition and future promotion that break the ice of the old perception of “Mc Job” to create brand new work environment in the QSR industry.
Company History and Background.
McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their operations and thereby enhancing the customer's experience (McDonald's 2010).
McDonald's retails more than 32.000 restaurants in 118 countries. According to the company reports these restaurants serve approximately 50 million burgers each day. McDonald's is one of the world's most well-known and valuable brands. McDonalds serves the world some of its choice after foods such as The Big Mac, McChicken Sandwich and Chicken McNuggets. This is one area that differentiates the company from other fast-food restaurants. The attitude of the organization towards work and standards is obvious from the words Roy Kroc who stated system and attain higher positions if they can prove their abilities. It is worth noticing that the company claims that 20 out of the top 50 management staff started in McDonald's restaurants, including the CEO, Don Thompson and also 67,000 McDonald's restaurants managers and assistant managers started as restaurant staff (McDonald's 2010). This is significant considering that “if you have got time to lean, you have got time to clean” (McDonalds, 2010).
McDonald's opened their first UK restaurant in Woolwich, London in 1974, today the company has over 1,250 restaurants across the UK McDonald's (UK) employs over 67,000
McDonald’s Case Study Assignment.
By: Rory Murphy.
Analyse the elements required for effective recruitment, selection and training within contemporary organisations.
Rebranding “Mc Job” as a career involves company’s appreciation, recognition and future promotion that break the ice of the old perception of “Mc Job” to create brand new work environment in the QSR industry.
Company History and Background.
McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their operations and thereby enhancing the customer's experience (McDonald's 2010).
McDonald's retails more than 32.000 restaurants in 118 countries. According to the company reports these restaurants serve approximately 50 million burgers each day. McDonald's is one of the world's most well-known and valuable brands. McDonalds serves the world some of its choice after foods such as The Big Mac, McChicken Sandwich and Chicken McNuggets. This is one area that differentiates the company from other fast-food restaurants. The attitude of the organization towards work and standards is obvious from the words Roy Kroc who stated system and attain higher positions if they can prove their abilities. It is worth noticing that the company claims that 20 out of the top 50 management staff started in McDonald's restaurants, including the CEO, Don Thompson and also 67,000 McDonald's restaurants managers and assistant managers started as restaurant staff (McDonald's 2010). This is significant considering that “if you have got time to lean, you have got time to clean” (McDonalds, 2010).
McDonald's opened their first UK restaurant in Woolwich, London in 1974, today the company has over 1,250 restaurants across the UK McDonald's (UK) employs over 67,000
References: 1. McDonald’s (2010), (2006). 2. www.Businessteacher.org 3. Mortimer R. (2007) ‘The U.S. follows the U.K’s lead on McJobs’. 4. www.ukessays.com ‘Managing people’. 5. Armstrong M. (2006) ‘A handbook of Human Resource Management Practice’. 6. Leat M. (2007) ‘Exploring Employee Relations’. 7. www.managementissues.com (2006) ‘Not bad for a McJob’. 8. Lashley B. (2004). ‘Can microcredit make a difference.