OBJECTIVES:
At the end of this chapter, the student should be able to:
• Describe the importance of change and appreciate its nature
• Explain key factors in management of change
• Discuss the source of resistance to change and the ways this resistance can be overcome
• Play a leading role in initiating and managing change in your organization of work environment
• Discuss Lewin's 3-step model of change management.
A Natural Phenomenon
Change is a part of everyone’s lives. Every day, people have new experiences, meet new people, and learn something new. People grow up, leave home, graduate from college, begin a career, and perhaps start a family. Some of these changes are milestones, ones for which people have prepared and have anticipated for some time. Many are exciting, leading to new opportunities and challenges. Some are entirely unexpected, sometimes welcome and sometimes not. When change occurs too rapidly or demands too much, it can make people uncomfortable (Bilchik, 2002), even anxious or stressed.
Management of Change
Change is defined as "the process of alteration or transformation of individuals, groups, and organization undergo in response to internal factors."
Purpose of change
• To meet changing clients needs
• To meet changing market conditions
• To respond to internal pressures
• To take advantage of new opportunities
• To respond to competitive pressure
MANAGING CHANGE IN AN ORGANIZATION
Change can be planned or unplanned. The latter just happens in the natural course of events. Planned change, on the other hand, is the result of consciously designed preparation to reach a desired goal or organizational state. An effective management of change involves change agents, performances gaps, levels and targets of change, systems approach, and content and process.
a. Change Agent - In every situation in which a change is desired, some person or group must be designated as the catalyst for change. That person or group is