A professor at UCA speaks to the incoming freshman in regard to reading Shakespeare, in attempts to motivate them. The professor addresses the concern that it can be strenuous to read his writing but explains that it has been a problem for centuries. Mack claims, "This phenomenon of people having difficulty understanding Shakespeare is hardly new." He encourages the freshman to continue trying to reread because the
benefit pays off. He persuades the audience to believe that the difficulty in reading his writing is worth the effort and satisfaction.
Moreover, Shakespeare wrote plays that reflected human nature. Mack speaks about how his work is a mirror reflection on humans. Mack effectively prompts the audience by using an analogy, "We hold the volume of Shakespeare in front of us, we see that it reflects not only the world around us, but also ourselves. What is it that we find in Shakespeare? Nothing less that ourselves and the world-certainly worthy subjects to study in college." He uses this language to build a connection with the college class and Shakespeare. His language was one that the students could connect with, at the begriming of the speech he compares music to worms and ear candy in order to grab the student's attention. Additionally, the information he presents is reasonable and common sense which makes his speech easy to understand. The structure and language maintain persuasive and informative throughout.
Succinctly, Mack, during his speech at CUA used effective methods when persuading the audience to read Shakespeare. He was able to connect with the audience using specific language and style throughout his speech as well as analogies in order to make comparisons. His speech was a great one with thought out and researched content great for college students.