Pepsi Strategic Management Case Study
PEPSI CO.
CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND
2.1 Brief history
2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary 8. SWOT 9.11 SWOT matrix 9.12 SWOT conversion matrix 9.13 SWOT conversion matrix analysis 9. STRATEGY MATRIXES 10.14 SPACE 10.15 QSPM MATRIX 10.16 GRAND STRATEGY MATRIX 10. STRATEGY 11.17 Recommendations 11.18 Evaluation 11. OBJECTIVES 12.19 Short-term 12.20 Long-term 12. ADDITIONAL RESOURCE 13.21 Works Cited
Executive Summary:
PepsiCo, as the second leading brand in non-alcohol drink industry in US, its main long-term objective is to catch up with the industry leader Coca-Cola and finally exceeds Coca-Cola to become the industry leader itself. First, PepsiCo’s mission is aim to become the world's premier consumer products company focused on convenient foods and beverages to its customer, so PepsiCo should put more money into its R&D division to study the non-alcohol drink industry and their customer’s need, then create and modify their products to serve customer better and satisfy the unmet needs of their customers. One of PepsiCo’s major competitors is Coca-Cola; compared with Coca-Cola, PepsiCo occupies less market share and has less revenue worldwide, after analyze the strengths, weakness, opportunities, and threats of PepsiCo, we believe PepsiCo should put focus on striving for the youth market, PepsiCo should invest more to youth advertising and promotion to win over youth customer’s loyalty; youth market could be a good chip for PepsiCo to
CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND
2.1 Brief history
2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary 8. SWOT 9.11 SWOT matrix 9.12 SWOT conversion matrix 9.13 SWOT conversion matrix analysis 9. STRATEGY MATRIXES 10.14 SPACE 10.15 QSPM MATRIX 10.16 GRAND STRATEGY MATRIX 10. STRATEGY 11.17 Recommendations 11.18 Evaluation 11. OBJECTIVES 12.19 Short-term 12.20 Long-term 12. ADDITIONAL RESOURCE 13.21 Works Cited
Executive Summary:
PepsiCo, as the second leading brand in non-alcohol drink industry in US, its main long-term objective is to catch up with the industry leader Coca-Cola and finally exceeds Coca-Cola to become the industry leader itself. First, PepsiCo’s mission is aim to become the world's premier consumer products company focused on convenient foods and beverages to its customer, so PepsiCo should put more money into its R&D division to study the non-alcohol drink industry and their customer’s need, then create and modify their products to serve customer better and satisfy the unmet needs of their customers. One of PepsiCo’s major competitors is Coca-Cola; compared with Coca-Cola, PepsiCo occupies less market share and has less revenue worldwide, after analyze the strengths, weakness, opportunities, and threats of PepsiCo, we believe PepsiCo should put focus on striving for the youth market, PepsiCo should invest more to youth advertising and promotion to win over youth customer’s loyalty; youth market could be a good chip for PepsiCo to
Cited: http://www.pepsico.com/Company/Our-History.html http://www.mergentonline.com/companydetail.php?compnumber=121646