Submitted by:
Alba, Emmanuel Evan
Cabildo, Angeli
Mercado, Aizel Kristel
Pagdato, Gladys
Rodenas, Zaira May
Varona, Nicodemus
Zaragosa, Roselle
Submitted on:
March 3, 2010
Chapter I: Introduction
BACKGROUND OF THE STUDY
Perception and Media
In 2008, Millennium Challenge Corporation’s (MCC) corruption test gave the Philippines a failing grade in the area of “control of corruption” (North America News Bureau, 2008).The country failed the test of two indicators for not spending enough for health and primary education. But the present administration claimed they were judged based on perception alone.
Perception can make or break people and institutions (Powers, 2007).
People seem to be losing faith in politics. Fewer people are voting, fewer people are joining political parties and levels of trust in political institutions are declining. Citizens doubt their politicians’ motives and are pessimistic about whether they genuinely represent voters’ concerns and thus the decrease of level of participation in their part. The public also appear increasingly doubtful about their sources of news. Worries are also growing about the reliability, independence and substance of many parts of the media.
Traditionally when you talk about politics, it is primarily concerned with the nature of state, sovereignty and the government. Today greater emphasis is now placed on the government's human associations, the behavior of interest groups and the decision-making process. In this light, Media has become one of the factors affecting, and influencing politics regarding human association. President Gloria Macapagal-Arroyo once said that the image of the country as among the most corrupt in the world stems from a “wrong perception” which she blamed on media.
Media has no ideology of its own, mistrusts propaganda, forgets history and relies on patronage for its survival (Osit, 2009). Most journalists choose what to write
References: Griffin, EM. A First Look at Communication Theory third edition. Mc-Graw Hill Companies,Inc.,United States. 1997 University of Twente. http://www.cw.utwente.nl/theorieenoverzicht/ (Jan 2010) http://tip.psychology.org/percept.html Rummel,RJ.Understanding Conflict and War: vol. 1:the dynamic psychological field.. United States. Gerbner,G. Mainstreaming and resonance, the mainstreaming of America: Violence profile No 11,”Journal of Communication,Vol 30, No 3,1980,pp 10-29. Transparency International: Corruption Perception Index (2009). Retrieved November 2009 from http://www.transparency.org/policy_research/surveys_indices/cpi/2009/cpi_2009_table Social Weather Stations. http://www.sws.org.ph/