Perfect Home Case Study
information was established as useful and relevant across both market segments:
• 15% of the participants are likely to be dependent on drugs and other addictive chemical substances.
• 18% of the participants have acquired undergraduate coursework.
• 90% of participants are African-American and Hispanics.
• 60% of the participants have children who are generally out of their custody.
• 5% of the participants are H.I.V. positive.
3% of the participants are Hepatitis C positive, a result of their drug addiction.
Within the transitional housing industry, industry players typically provide two types of services: Transitional housing plans and Life skills development programs.
• Transitional housing involves providing temporary shelter to homeless participants.
• Life skills development programs involve equipping participants with useful knowledge and practical skills on how to tackle normal life survival without being dependent on others. These programs include developing entrepreneurship skills, behaviour change, cooking …show more content…
Its competitive edge, which is mainly targeting females, will also incorporate elaborate training programs as well as support services that will ensure that participants get the best assistance in their stay. Currently, Perfect Homes is one of the few organizations that has the ability to offer long term transitional housing with in-house training programs. Furthermore, Perfect Homes will employ a friendly marketing campaign through the use of the local media, pamphlets, local marketing events, as well as one-on-one engagements. The marketing strategies will ensure that the community has increased awareness of the organization and that the organization has a continued visibility to enable ease in fundraising efforts and active referrals from related community services
• 15% of the participants are likely to be dependent on drugs and other addictive chemical substances.
• 18% of the participants have acquired undergraduate coursework.
• 90% of participants are African-American and Hispanics.
• 60% of the participants have children who are generally out of their custody.
• 5% of the participants are H.I.V. positive.
3% of the participants are Hepatitis C positive, a result of their drug addiction.
Within the transitional housing industry, industry players typically provide two types of services: Transitional housing plans and Life skills development programs.
• Transitional housing involves providing temporary shelter to homeless participants.
• Life skills development programs involve equipping participants with useful knowledge and practical skills on how to tackle normal life survival without being dependent on others. These programs include developing entrepreneurship skills, behaviour change, cooking …show more content…
Its competitive edge, which is mainly targeting females, will also incorporate elaborate training programs as well as support services that will ensure that participants get the best assistance in their stay. Currently, Perfect Homes is one of the few organizations that has the ability to offer long term transitional housing with in-house training programs. Furthermore, Perfect Homes will employ a friendly marketing campaign through the use of the local media, pamphlets, local marketing events, as well as one-on-one engagements. The marketing strategies will ensure that the community has increased awareness of the organization and that the organization has a continued visibility to enable ease in fundraising efforts and active referrals from related community services