Qrt2 Task 1
Abundant Living is an Adult Family Home located in Stanwood Washington. It “offers assisted living services for seniors who need help with daily living activities such as bathing, dressing, mobility, and medication assistance.” Their staff are “...specially trained to care for residents with Alzheimer 's and other forms of dementia” (Abundant
Living Adult Family Home Care Corporation, 2013). It currently has only one house supporting
six full time residents and has a meager online presence consisting of only a website. The owners have recently bought another house with the goal of creating an additional adult family home and will soon be in need of six residents and at least four employees. Their current marketing strategies consist mainly of word of mouth and printed ads in local newspapers. This business could greatly benefit from growing its online presence especially during this vulnerable time of expansion. There are currently over 73,000 residents in Snohomish County over the age of 65 (United States Census Bureau, 2013). Online marketing would make it much easier and more economical to reach a growing customer base whose online focus and technological prowess continues to increase. The real customer is not the elderly person themselves. It is usually their children, often in their fifties and sixties, who are in need of a safe environment for their parents or loved ones to live where they can be assured that a high level of personal care and medical attention will be available. The idea of expanding online would be to market the business to a larger number of target customers than current marketing techniques are able to. An expanding customer base would allow the business to choose it’s residents based on level of care needed, matching personality characteristics with current residents, and those who can afford private pay instead of State pay. State pay
residents often pay thousands of dollars less a month than those who can afford private pay;
Living Adult Family Home Care Corporation, 2013). It currently has only one house supporting
six full time residents and has a meager online presence consisting of only a website. The owners have recently bought another house with the goal of creating an additional adult family home and will soon be in need of six residents and at least four employees. Their current marketing strategies consist mainly of word of mouth and printed ads in local newspapers. This business could greatly benefit from growing its online presence especially during this vulnerable time of expansion. There are currently over 73,000 residents in Snohomish County over the age of 65 (United States Census Bureau, 2013). Online marketing would make it much easier and more economical to reach a growing customer base whose online focus and technological prowess continues to increase. The real customer is not the elderly person themselves. It is usually their children, often in their fifties and sixties, who are in need of a safe environment for their parents or loved ones to live where they can be assured that a high level of personal care and medical attention will be available. The idea of expanding online would be to market the business to a larger number of target customers than current marketing techniques are able to. An expanding customer base would allow the business to choose it’s residents based on level of care needed, matching personality characteristics with current residents, and those who can afford private pay instead of State pay. State pay
residents often pay thousands of dollars less a month than those who can afford private pay;
References: Abundant Living Adult Family Home Care Corporation. Home Page. Retrieved on May 20, 2013 from http://abundantlivingcare.com/. United States Census Bureau. State and County quick facts. Retrieved May 18, 2013 from http:// quickfacts.census.gov/qfd/states/53/53061.html M. Raymond (personal communication, 19 May 2013) J. Aungst (personal communication, May 20, 2013) E. Moody (personal communication, May 20, 2013) W. Flaherty (personal communication May 20, 2013)