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Perfect Veggie Town: Market Analysis

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Perfect Veggie Town: Market Analysis
To: ling@barklycollege.com
Subject: Market analysis report for Perfect Veggie Town
Dear Ling,
I am sending you the required market analysis report which includes Task 2. Please let me know if you require any further information.
Kind regards,
Yong Suk Chen

Assessment Task 2: Project – Market analysis
In this assignment I will discuss a business called Perfect Veggie Town. It is located in 250 Lonsdale Street, Melbourne, VIC3000. The business has been operating for the past 10 years. It offers products of:
• Veggie burger, pizza, lasagna, chips serve with variety of vegan sauces
• Vegan pies, wraps, salad, desserts, pastries, pancake
• Vegetables smoothies, juice and coffee
Executive summary
This report intends to discuss the following topics:
…show more content…
People respecting each other’s religious, beliefs and cultural. As Australia government is encouraging and promoting the animal rights and environmental issue to health benefits or in moral, ethical or religious aspect, vegetarian eating has become a trend in Australia, they will choose a vegetarian restaurant when eating out, takeaway or dining at home.On the religious and belief view, Australian people belief that animal should have the same right as human, they should live freely without any suffering, misuse or abuse as they can feel pain and fear too like human in the moral or ethical aspects. On the environmental view, people think that the vegetarian eating can reduce the impact of climate change, pollution and water saving. As a result, more people are going into vegetarian diet for health, moral and environmental …show more content…
By using net response rate, the result or feedback will be more accurate and truth as well as more completed as the respondent who are willing to provide answer to the survey questions would be the person who are more sincere and taking the survey more serious. Besides that, through the net response rate analysis, we can figure out or identify the questions that are less likely to be answered by the respondent through the checking on incomplete survey questions. We can then modify or change the question in order to improve or make the response rate

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